Tag Archives: “Hayley Kruger”

Jewellery making on TV

TV shopping channels are now featuring jewellery making and supplies. Tutor Anna Campbell turns on the TV (for research purposes, of course!) to see what’s happening


I have to admit, I am a fan of TV shopping! It seems many others also enjoy it but keep it a guilty secret but the need to feel guilty about it seems to be changing! There are a few channels that feature jewellery making tutorials and supplies and it is great to see how widespread the hobby and business of jewellery making has become on the shopping channels. I have had a look at the TV channels I can see and the jewellery supplies they offer. Just a note, I only have freeview so there may be more you can recommend to me!


london-jewellery-school-blog-jewellery-maker-tvJewellery Maker is perhaps the most well-known in the industry as it focusses solely on the craft of making jewellery. Previously owned by the Genuine Gemstone Company, that also runs Gems TV, Jewellery Maker sells a wide range of materials and tools including precious and semi-precious stone cabochons and beads, other beads including Swarovski, tools and materials. Always informative, they feature guest designers who show how the materials and tools can be used. LJS tutor Hayley Kruger is a guest designer with Jewellery Maker so watch out for her shows!




Create and Craft TV feature all types of papercraft, arts and crafts including jewellery making. The London Jewellery School has a partnership with Create and Craft TV. In 2016 and 2017 LJS founder Jessica Rose and metal clay tutor Anna Campbell did shows demoing silver clay projects on the channel. Viewers were able to buy a kit of metal clay tools, which also included access to the Jewellery School Online course silver clay charms and torch fired stone setting techniques. 

Create and Craft have also partnered with Beads Direct so there are a lot of great beading and wirework products as well as other resources.




Hochanda is the ‘home of crafts hobbies and arts’ and covers a large range of crafting and art including card making, stamping, patchwork, sewing, applique and much more. They feature a small range of jewellery making supplies.


What am I missing? Which channels do you like to watch? Let us know what you like to watch via the comments below


Celebrating jewellery collaborations – the Pass it Along Project

In March we featured a blog post about the Pass it Along Project, a jewellery collaboration project spearheaded and collated by LJS tutor Penny Akester to challenge jewellers to work with others from around the world on the same piece of jewellery. LJS tutors that participated include Penny Akester, Hayley Kruger, Helen Walls, Anna Campbell, Annie Mason and Natasha Williams. The first iteration of the project is now complete so we thought we’d share some of the finished pieces.

What is the Pass it Along project?

The Pass It Along project is a group jewellery making challenge – it is open to any jeweller who was interested in challenging themselves. It was designed to enable unexpected and unplanned collaboration between makers – to generate new ideas and inspiration, as well as connections with other jewellers. The idea is based on the idea of a chain letter, game of pass the parcel, or a game of consequences – everyone taking part is allocated one of three themes, and starts to make a piece of jewellery, they didn’t complete the piece however, they passed it along to someone else in the group who continued to work on the jewel. It was then passed along to a third person who put the piece together and completed it / made it wearable, then on to a fourth who got to keep the piece, and who shared images of the piece. It meant that everyone who signed up got to take part at each stage of the project, and everyone got to keep a jewel too.


Some examples of the pieces collaborated on by LJS tutors


Piece no 32, was created by Tilly Wilkinson, using copper sheet and enamel, changed by Anna Campbell, who used wire, collated by Penny Akester, who used tercel yarn to add kumihimo braiding and created a necklace.



Piece no 13 was a collaboration between Angela Dickson, Ana Pina and Annie Mason



Piece no 35 was created by Rosa Elena Rivera using bronze metal clay, silver clay, Pebeo paints and bronze tubing to ‘create’ the pendant. Dicle Erver then ‘changed’ the piece by using wire binding techniques with craft wire in varying shades of purple to compliment the subtle tones originally created by Rosa with the Pebeo paints. Natasha Williams ‘collated’ the final piece by adding brass chain, which provides a backdrop for the whole piece and enables Dicle’s wire addition to wind it’s way around the chain and pulling the whole piece together.



Piece no 38 was started by Jeannette Froese LeBlanc in etched aluminium, changed by Hayley Kruger using ink, pencil crayons, paper, perspex, saw piercing and finishing techniques.

It was collated by Lisa Welbourn using sterling silver, silver clay, lava beads, rubber neck cord.



Piece no 56 was made by Julia Dainty, Helen C. Walls & Aimée Cope in Silver & Peridot.


Where can I see all the finished pieces?

You can view the online exhibition of pieces here


How can I get involved in the next Pass it Along round?

The Pass it Along project is a great challenge and learning experience for jewellery makers with any level of jewellery making experience. You can find out more information about the current project and can sign up to be involved in the next round here.


Author: Anna Campbell

LJG Guest Blogger - Anna Campbell of Campbell Hall Designs

Jewellery Business Week – Hayley Kruger on learning from experience

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Hayley Kruger sells her own statement jewellery designs under the Hayley Kruger Adornment brand as well as teaching a range of classes including  beading and leather jewellery  at the London Jewellery School.

She is also one of the presenters on the videos for our distance learning business course.

What motivated you to start your own jewellery business?
I have always been strongly independent and so having my own business was an inevitable goal, but I was finally driven to it after working as a jewellery designer for many high street brands, where you are very restricted by what you can design.
And so when the opportunity came about that I could create my own range I jumped at the chance.

What has been your best business decision?
Having opted out of big business loans, when this was still available, I avoided  being restricted having to pay back large amounts of money.  Meaning that I had to learn very quickly about cash flow and how to manage my invoices. Some  might say that a large loan would have bought me more exposure and PR, as  well as fancier studios, but I have witnessed other business and designers who  did take this route and now they have a heavy burden to bear.  Particularly  during this tough financial time.

What has been the biggest surprise/shock about running your own  business?
Things rarely go according to plan. And plans always take three times longer than expected. Fact!

Would you like to share a mistake you’ve made that others could learn from?
Be prepared and know your prices before approaching any potential stockists.  I embarrassingly made the mistake of not doing this once and ended up feeling like a total amature and fool.  The stockist questioned me on the wholesale and retail prices of my products and the lead times that it would take to full fill and order, as all stockists do.
I know now that this is obviously the most important information to any potential buyer, as we are both running a business after all.  However all I wanted was for some one to tell me how wonderful my jewellery was.  Some times it is hard to distance yourself for the emotional connection  that you have with your work and  to put on a business head, but this comes with time.

What one thing would you say to someone starting their own jewellery business?
Be hard working, tenacious and above all be passionate about what you do.
As if you don’t love it, how can you expect any one else to love it too, but don’t be put of or dissapointed if a few retailers or buyers turn you down, as you can’t please every one all the time.

Take their comments on board and be prepared to learn and grow.

Special offer to help grow your business

biz 2Don’t forget there is still time to take advantage of the special jewellery week 15% discount on our distance learning jewellery business course which covers all aspects of running a successful jewellery business from legal and tax issues, to budgets, selling and pricing and marketing your products.  The course includes over a hour of videos, a workbook and case studies of successful jewellers, as well as including a year’s membership of LJS which gives you discounts from suppliers and a listing on the LJS Members’ Directory.

To get your discount buy the course before midnight on Sunday 20 January 2013 and enter the code LJSDL13 at the check out. Please note the discount is restricted to one per person.