Category Archives: LJS Jewellery Business Week

Mini-Adventures in Selling Jewellery on Etsy with Jessica Rose

london-jewellery-school-jewellery-business-week-2017-4

Our Founder, Jessica Rose, has sold jewellery for many years in boutiques and galleries, but recently set up her first Etsy Shop and started selling online in the name of research.  And today she shares with you everything she has learned about successfully selling on Etsy! 

 

Having sold my jewellery on and off for the past 9 years, alongside setting up the London Jewellery School, Jewellery School Online and various other, yes you guessed it, jewellery related ventures! I decided to have a go at setting up my own Etsy shop.  One thing I love about running a jewellery business is there are always new things to try, new things to learn about and new mini-adventures to go on. Here is what I have learnt so far from my mini-Etsy adventure. To anyone who has an Etsy shop or is considering starting one – I highly recommend it, there is so much opportunity there, once you know how to access it…

I started out by quizzing everyone I know at the jewellery school about the pros and cons of selling on Etsy and learnt that it is really important to have a strong and extensive collection…

Tip 1: Aim for 100 items! 

sell-jewellery-on-etsy-jessica-rose-copyJessica Rose Jewellery Etsy Shop

Ok, maybe not all in one go, but a few colleagues mentioned that their shop really increased in activity once they had passed this magic 100 mark.  I would not have guessed that.  Traditionally when selling jewellery, less is more and we don’t want to over-crowd our stalls or fill our collections up with ‘jumble-sale approach’ pieces.  However it does make sense that more-is-more from a ‘being seen’ point-of-view in the Etsy Search Engine.  The more items we have, the more pages we have and the more chance of showing up in the Etsy search results. So build your collections as you go.

The next lesson shared with me, which is one I’m always banging on about anyway, is of course, the importance of killer images.

Tip 2: Images that make customers fall in love! 

london-jewellery-school-blog-jewellery-business-week-karenyoungjewellery-aquamarine-solitaires

Photo credit: Karen Young Jewellery 

If you want some examples of this, look no further than our very own Karen Young’s lovely etsy page. It is not enough anymore to just have beautiful jewellery on a white background (although of course that is nice). We need ‘lifestyle’ pictures, showing customers how the jewellery looks in relation to other things, be it a nice piece of wood, shells, teacups, vintage books, a pretty flower, some gemstones – the world is your oyster.  The important thing is to show different angles and, through your images, speak to the customer about how this jewellery will make them feel inside.

What about the process of setting up an Etsy shop? – Well its pretty straight forward but I would dedicate some time to it.  A day or two for photography and writing descriptions and a day or two to upload everything, depending on how large your collection is. Make sure you have at least one item, photographed and ready to go as you are creating your shop. You can’t activate your shop without an active listing.

And Etsy offer a lot of help!  They are actually running a special email series to help you get your shop up and running called the Etsy Resolution which starts on 27th Jan – you can find out more here.

That brings us on to product descriptions…

Tip 3: Informative, engaging and compelling product descriptions

Whether you are new to Etsy/ selling online or have done it for many years, we can always do with improving our descriptions. Of course they need to be informative – to include all the info a customer needs to buy, exact materials, lengths, any variations such as different gemstones, gold or silver, is it plated, filled or solid?  The more you can say the better. Alongside the information don’t forget your brands tone-of-voice. Let your personality come across.

Tip 4: The people want to know about YOU Yup, it took me a while when starting my business to work this one out, that anyone buying handmade wants to know about the designer behind the work, the entrepreneur behind the business. And why not? You are awesome after all….

Jokes aside, it is important to fill out all of the sections in your etsy shop with a little about you, your values, why you are selling your jewellery, your process, what materials you work with etc…

london-jewellery-school-blog-jewellery-business-week-jessica-rose-sell-on-etsy-profile-copy

All of that is well and good but what about some practical action we can take to improve sales in our etsy shop today? 

Tip 5: Be sure to post regularly;

  • On Facebook, and it may be a good idea to ‘boost’ posts relating to selling your jewellery on Etsy so that a wider audience can see it. Or set up a Facebook ad for yourself in Ads Manager.
  • Post on Etsy itself in the ‘Updates section’ it helps communicate with your customers and helps your shop to look up-to-date and active.
  • Also you can post on your blog if you have one, start one if you don’t; or select your favourite social platforms, such as instagram, twitter, pinterest… the list goes on.

And another practical tip for those more technically minded…

Tip 6: Match your Tags, Titles and Materials 

SEO, search engine optimisation, is key on Etsy to get your items seen. We can help that along a bit by;

  1. Listing items regularly (each time you list an item it goes towards the top of the results)
  2. Using all the characters in your product titles, include keywords in there
  3. Match your tags to the titles, include all those words in the ‘tag’ section too
  4. And be as detailed as you can on the ‘materials’ section. List every material used to make that piece

Phew! That’s quite a lot to get through. Like anything that is worthwhile, in business (and in life) building a strong sales base and following on Etsy takes time. And effort. No uploading a bunch of items and then leaving it and hoping for the best (that is how we get disheartened!). But what Etsy has shown to me over the past few weeks of experimenting, is that it can work, and it can work really well. If you are prepared to put the time and effort in. Which of course we are ☺

On to my final tip (for now)

Tip 7: Quality is essential 

It goes without saying, but building your skills as a jeweller and business owner so that you are confident in the quality of your work, your processes and your business knowledge is essential. None of us are perfect but we usually want our jewellery to be, so investing in your training and your skills, in my opinion, is always a worthwhile investment. Make sure each piece you send out is of the highest quality and is something you would love to receive.

jessica-rose-jewellery-pink-cluster-necklace-with-white-flower

If you would like to learn more about setting up and running your own successful, profitable and sustainable jewellery business then it’s not too late to join me for our brand new comprehensive 8-week online intensive course: The Jewellery Business Bootcamp, find out more and enrol for a spot here > (http://learn.jewelleryschoolonline.com/p/the-jewellery-business-bootcamp

We start this Friday 27th January and I would love to have you join me and our lovely community of budding and growing jewellers. Everyone is welcome. 

All that is left to say is best of luck for anyone trying out Etsy for the first time, I’m with ya! And for all the Etsy old-timers, we would love to hear more of your knowledge and wisdom, so do share a comment or two below about what works for you.

Until next time, Happy Making

Jessica x

 

Author: Jessica Rose

london-jewellery-school-blog-selling-on-etsy-jessicarosejewellery-1

 

 

Special Business Week offers

Our founder, Jessica Rose is hosting a FREE webinar masterclass on 26th January at 6.30pm on Boosting your Online Sales.  Grab your spot on the webinar here.

And don’t forget our special offers on business courses for this week only we are offering 25% off business day classes held here at the School using the code 23011701.  This code can only be used over the phone so please call on 020 3176 0546 to book your place.   This discount is only available on bookings made during Jewellery Business Week 21-27 January 2016 inclusive.

Click here for more details of all the business courses included in this offer.

 

The secret to staying motivated and growing your business

When it comes to running a jewellery business – big or small – it can be difficult to build the momentum you need to get to the next stage, whether that is increasing sales, getting press coverage, employing staff etc. LJS tutor Anna Campbell is also a Psychology lecturer and she brings together her knowledge of running a business and psychology to give you some ideas for making 2017 the best yet.

 

to-do-list-hubspot-london-jewellery-school-blogWe are forever looking forward to the next thing we need to do. We cross things off our to-do list and write on new items – it doesn’t end. But you have achieved your current success by doing just this – looking at the horizon and focussing on what you want next. If you are feeling a little stale or stuck then you need to have a little look back over your shoulder. Here’s how to do it

 

Look at how far you’ve come

  1. Take yourself off to somewhere that feels indulgent to go on your own. One year I went to the Haagen Daz cafe and I ordered the chocolate fondue (you can find a photo of one here if you feel the need). Now I admit, the chocolate fondue is for two people and I was there on my own! It was also more than I would normally spend on a treat for myself and I couldn’t finish it all (but I did have a damn good go!). The point was that I was treating myself to something incredibly indulgent and was valuing myself. (By the way, I do know that unhealthy treats can make you feel worse in the end so by all means treat yourself to something indulgent that will make you feel good afterwards!)
  2. Turn your phone off and take out a special notebook (we are all addicted to stationery right?!) and write down the things you have achieved thus far in your business. I mean everything. Here is a list of prompts because I guarantee you won’t remember it all:
  • You weren’t born knowing how to make jewellery, what skills have you learnt?
  • How have you developed the products you currently sell?
  • What events have you sold at?
  • Where do you sell online?
  • What has worked well for your business?
  • What courses have you attended and what did you learn?
  • What positive feedback have you had?

Be specific and write down every. little. thing. Give yourself the right to brag in your special gorgeous notebook. It will help you focus on the cans rather than the can’ts.

Write it down as it happens

london-jewellery-school-achievements-jar-happy-herbivoreI can guarantee that many people will find that exercise really hard because we’re not used to thinking about achievements; we focus all our time on what we want to learn and accomplish next. I found the same thing so here is something to do from now on. Every time you achieve something that gives you a feeling of pride write it down. You can do that in a number of ways but the key is to make it as easy as possible for you. I have a giant post-it note on the wall just above my laptop screen. Every time I’ve felt proud of an achievement I have written one line about what it was and the month it happened in. It’s been easy for me because it is just there in my eye line. It’s also motivating to see it there. And, looking at it now, I definitely would have forgotten some of the things on the list.

Some people will prefer an online solution, a document on your computer to update. You could also try the jar method – write each achievement as it happens on a piece of paper and put it in a jar that you keep on your desk.

Celebrate

Once you’ve noted down your achievements to date it’s time to celebrate (as if the chocolate fondue wasn’t enough!). Speak to your loved ones. Thank people that have helped you. Feel proud of where you are right now.

Taking it from here – know yourself

Hopefully doing this every six months or so will give you a sense of self-worth, a feeling that your business is growing even if it sometimes feels like that growth is very slow.

The next secret is to know yourself.

Have you ever read a business or self-help book and really wanted to implement the things you’ve learnt there but been frustrated because for some reason you can’t? Me too. And I think I’ve found the answer.

 

We are not all the same.

 

Does that sound obvious?! I think these books are well-meaning and outline how one person has been able to find success. Unfortunately, unless we are like the writer, we may struggle to follow in their footsteps.

One book I read in 2016 that made a big difference to me was Gretchen Rubin’s ‘Better than Before’. It’s about forming positive habits and the key difference from other books is that she identifies four different personality types or tendencies first and then gives specific advice for each type.

Rubin suggests the four tendencies distinguish how people tend to respond to expectations: outer expectations (e.g. a deadline from your boss) and inner expectations (write a novel in your free time, keep a New Year’s resolution).

The four tendencies are:

  • Upholders respond readily to outer and inner expectations
  • Questioners question all expectations; they’ll meet an expectation if they think it makes sense–essentially, they make all expectations into inner expectations
  • Obligers meet outer expectations, but struggle to meet expectations they impose on themselves
  • Rebels resist all expectations, outer and inner alike

 

If you’d like to find out more or do the free quiz to find out your tendency then check out this link.

four-tendencies-gretchen-rubin-london-jewellery-school-blog

Knowledge is power

There is specific advice for each tendency above (see the links). If you are an upholder you likely find it pretty easy to stick to your own deadlines and are very self motivated (sigh, the rest of us envy you!).

If you are a questioner you will need to research your options before determining a course of action. I would suggest that you set a limit on that though – you could end up researching for ever and not make any decisions or move your business forward (does that sound familiar? Did you spend six months trying to choose the perfect colour for your logo?).

I can’t give a rebel any advice – even if what I advised was what they wanted to do they would then not do it out of spite!

If you’re an obliger (like me) you need to find ways to set up outer accountability for things you want to achieve. Obligers work best with others counting on them so perhaps consider a partnership or find some other obligers and keep each other accountable. Or rashly announce your plans online, that way you’ll have to follow through.

Knowing yourself is one of the key ways to move forward. We may want to be different than we are but that just wastes your time. Learn what works for you and you’ll learn the key to your own success.

 

anna-campbell-london-jewellery-school-blog

Jewellery Business Week: Pricing your Jewellery

business-week-banner-2016

It’s the topic you have all been waiting for.

We know that pricing your jewellery is always a hot topic for everyone who runs a jewellery business, so London Jewellery School founder Jessica Rose has recorded a video to help you work out your costs and what you should charge for a piece. Just click here for the video and a handy spreadsheet to get your started.

 

pricing video

Topics covered:

  • working out material costs
  • valuing your making time
  • calculating a cost price
  • overheads
  • marketing budget
  • setting a retail pirice
  • discounting

You can find other jewellery business videos on our YouTube channel.

Special Business Week offers

Don’t forget about our special offers on business courses for this week only.

These offers are only available on booking made during Jewellery Business Week 21-27 February 2016 inclusive. Call 020 3176 0546.

Click here for more details of all the business courses included in this offer.

Jewellery Business Week: Many voices – why you need to know about the marketing funnel

business-week-banner-2016

Marketing your jewellery business is key to your success. However, marketing is not just about telling new customers who you are – there are a number of different groups of customers and potential customers out there that you need to communicate with. LJS business tutor Anna Campbell explains why and how

marketing funnel
The marketing funnel is ‘a consumer focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service’.

OK, so what does that mean in English.It means that it is rare (but not unheard of) for someone to see your brand and buy from you immediately. Potential customers like to familiarise themselves with who you are and what you offer before they take the plunge and buy. This means that at any one time when you’re marketing you are talking to different people at different stages in the buying process. This is useful to know because it helps structure how you talk to your customers and potential customers.

The marketing funnel is a tool to look at how you can move people through the process to buy from you. Here are a few ideas about how to go about it.

Awareness – people who haven’t heard of you

The first group is people who haven’t heard of you. When you first start out in business that might be everyone!

How can you let people know about what you offer? Your first step is to identify your ideal customer. This helps you keep in mind what they are likely to be reading, what social media they use etc and then you can ensure your business is on these and that you are posting regularly.

Interest – people who have heard of you but don’t think you’re relevant to them

This is an interesting one and I may be a bit controversial in saying this – your jewellery shouldn’t be of interest to everyone

What we have found through working with jewellery business owners at LJS is that the more niche you are the easier it is to identify your customers and to appeal directly to them. Generic styles of jewellery are, perhaps counterintuitively, more difficult to sell.

bike chain jewellery

Bike chain pendants on inner tube cording by Katie’s bike

 

For example, take a look at this case study of Katie’s bike. Katie Wallace is a previous jewellery business bootcamp student who makes and sells jewellery from recycled bike chain. She appeals to men and women who are interested in bikes and cycling as well as those who like recycled materials and chunkier jewellery looks.

Having said this, however, there may be customers out there who feel your products aren’t their style but they may buy pieces as gifts. Make sure you remind them about the potential for gift giving.

Desire – people who are interested but haven’t bought

The question here is what will push someone to buy what they currently covet? Think about what encourages you to buy. Is it –

  • the design
  • a special offer or special price
  • free p&p

You may have to play around with what you offer to see what is most effective to persuade people to take the plunge and buy from you for the first time.

Action – people who’ve bought once

You want to wow people who have bought from you to encourage them to buy again. You could do this by

  • having lovely packaging and great service
  • offering a discount code for first time buyers to encourage repeat business

Retention – people who buy regularly

These are your people! You want them to realise that you value them and their business firstly because they will buy again but also because they are your advocates and will recommend you to their friends and family.

You could do this by

  • telling them! Let regular customers know how much you appreciate their business. You could do this with a handwritten note in a parcel or a surprise free gift
  • asking their opinion on different designs via social media. This is great because it shows that you are interested in what they think and they will start to think of your designs in relation to their own preferences

I’m sure you can think of other innovative ways to communicate with customers and potential customers. We’d love it if you shared your ideas too by making a comment on this post or via our twitter or facebook pages.

Anna Campbell is a metal clay artist and tutor at the London Jewellery School and runs her own jewellery business Campbell Hall Designs.

Special Business Week offers

Don’t forget about our special offers on business courses for this week only.

These offers are only available on booking made during Jewellery Business Week 21-27 February 2016 inclusive. Call 020 3176 0546.

Click here for more details of all the business courses included in this offer.

 

Jewellery Business Week: Business planning – video tutorial

business-week-banner-2016

London Jewellery School founder Jessica Rose has put together a video tutorial on using an “orbital tool” to help you plan how you will grow your business. Click here for the video and a downloadable planning template.

jess video

You can find other jewellery business videos on our YouTube channel.

Special Business Week offers

Don’t forget about our special offers on business courses for this week only.

These offers are only available on booking made during Jewellery Business Week 21-27 February 2016 inclusive. Call 020 3176 0546.

Click here for more details of all the business courses included in this offer.

Jewellery Business Week Case Study: Using social media to grow your business

business-week-banner-2016

 

Silversmith Karen Young has been working hard to build up her jewellery business Karen Young Handmade Jewellery and her use of social media caught the eye of the LJS team. We talked to her about how she uses social media to promote her business and products

Which social media do you use? (e.g. instagram, twitter etc)

I am on all of the main social media platforms – Facebook, Twitter, Instagram, Pinterest and Google+ but the main ones that my target audience are on regularly are Facebook, Instagram and Pinterest so I tend to focus most on those.  I also have a blog on my website and send a newsletter about once a month.

Whilst Facebook still drives the most traffic to my online shops and has the best conversion rate into sales, Instagram is fast catching up! I love Instagram the best out of all the platforms – it is so visual and I have found a wonderful community there.

 

How have you built up your social media following?

Sheer hard work and consistency! It is possible to buy followers on social media but I really wouldn’t recommend it.  I have always felt that the point of social media is to cultivate engagement and dialogue with followers so they get to know and trust you and you can’t do that if they are fake accounts.  So I have built my following on each platform over time and by replying to comments on my feeds and direct messages, and being active daily on the platforms.  I post virtually daily on Instagram and try and take the most beautiful pictures I can and about 3-4 times a week on Facebook and Twitter.  I need to spend a bit more time on my Pinterest boards and blog more consistently in 2016.

How has social media helped drive your sales?

Social media definitely drives more traffic to my online shops and ultimately drives sales, but I have never used social media for sales alone.   Unlike large jewellery stores and brands I don’t have a massive marketing budget and social media not only allows my brand to reach people all across the world, but more importantly lets me actively communicate and engage with my target customers.  People shop small over bigger brands because your story and why you do what you do speaks to them and you can really get that across using social media.

Also it takes time for your followers to get to know you on social media and trust you, so they may not buy from you for months or even years so you won’t get sales from social media overnight.  But if you focus on providing great customer service, creating great products, post great content with beautiful pictures, and do so consistently then the sales will come.

I also use social media (in particular Facebook) to do research into my target customers.  If you don’t really understand who you are selling to and what motivates them then posting on social media can be a little hit or miss.  On business Facebook pages once you get over 100 likes then you get access to some pretty fantastic and powerful tools that can help you understand your customers better which means what you post on social media improves over time.  I have used Facebook to build a profile of my ideal customer: where she shops, what her demographics are, what motivates her or scares her.  I have even given her a name!  I target all my social media messaging to her.  That’s not to say that other people won’t buy from me but I am talking to someone instead of everyone (or even worse – nobody).

I also use my newsletter email list (did you know you can import your email list into Facebook Ads Manager?) and target ads to them which is cheaper than ads to totally new audiences.  Your email list is important as social media algorithms can change in a heartbeat (organic reach on Facebook for example is harder than ever to achieve) and you have no control over it but you own your email list.

I do use Facebook ads now and again and have found them to be very powerful (again these work best if you have spent some time defining your target customer) to promote my shop and also to boost important posts so they reach more of my target audience.

 

What kinds of things do you post on social media? What do you find gets you the most response?

I don’t like to be too salesy on social media as for me it isn’t just all about sales it is about cultivating a relationship with my followers and letting them get to know me and my brand.  I tend to post in the region of 2-3 engagement type posts to every sales or call to action post.

I spend a lot of time styling my photo so that they look beautiful and that when people are scrolling down their feed on social media they will catch your eye – I tend to get more engagement and comments when I have taken the time to take the best photograph I can.  I take all my social media photos using my iPhone using the Camera+ app which means I can adjust exposure, crop, balance colour etc on my phone and add text using picmonkey, canva or wordswag if I need to.

I post a mix of styled product shots, work in progress, behind the scenes snapshots, quotes and the occasional selfie so that people can put a face to my brand.  I don’t tend to post too much really personal stuff (unless it directly relates to my business – for example before Christmas my boys helped me make a ring for Granny’s birthday so I posted pictures of them at work but I don’t post pics of my lunch for example as it doesn’t fit with my brand).  Behind the scenes shots work well and people really seem to love quotes particularly on Instagram.  Also short videos seem to do well and get higher engagement and visibility particularly on Facebook.

I use Iconosquare for Instagram and Facebook tools to keep an eye on content that is generating the most engagement and to understand what hashtags on Instagram are working well so you can tweak and improve your content over time.  You can use scheduling tools to schedule your posts but I just tend to just set aside time to post on each platform as that way I can respond to comments and engage with my followers when I post as it feels a little bit more authentic.

Each month I plan out a detailed social media calendar which is about 80% complete that is a mix of engagement posts and call to actions.  I don’t like to do a 100% completed calendar as I want a little room for spontaneity and to be able to keep my feed authentic.  I detail which platform, what kind of post (engagement, call to action), what the picture or video will be and what my caption will be.  This means I don’t need to think too much about social media meaning I have more making time.

What piece of advice would you give to someone just starting out with social media to promote their business?

When you start out on a social media platform, take the time to fill out your bio including links to how customers can either contact your or buy from you.  I like to include a little about my why. And if you run a business make sure that business is listed in your About section on your personal Facebook profile.  That way if people find you on Facebook they can find a route through to your business page.

Then start posting great content and following other accounts.  Build organically and focus on quality rather than quantity. And let people know you are on the platform through your business cards, your website or online shop and even ask people to tag you on social media if they are happy with their purchase.

What are your plans/hopes for your jewellery business in the coming years?

My business is still fairly new so I want to build on a great 2015 and really start to grow and develop my business in 2016 and beyond.

Firstly I want to rebuild my website now I really know what I want my website to do, and direct all my marketing back to my own website rather than Etsy.  That is my main priority for the first quarter of 2016. And behind the scenes I am working to develop a new collection of personalised luxury keepsake pieces that will become tomorrow’s heirlooms, as well as celebration jewellery such as engagement and wedding rings.

I hope to build to a strong monthly revenue that will enable to me continue doing what I love without having to go back to corporate life.

Finally I am hoping to take part in some great retail fairs so that I can spend some time with my customers face to face!

Where can we find out more about you?

I sell on both Etsy (https://www.etsy.com/uk/shop/KarenYoungJewellery) and my own website www.karenyoungjewellery.co.uk – please note that I am in the process of upgrading my website which will hopefully be finished soon!

 

Special Business Week offers

Don’t forget about our special offers on business courses for this week only.

These offers are only available on booking made during Jewellery Business Week 21-27 February 2016 inclusive. Call 020 3176 0546.

Click here for more details of all the business courses included in this offer.

Jewellery Business Week: Five (mostly) free ways to promote your business

business-week-banner-2016

We all know that it’s not enough to have our products for sale online, we have to actively promote them. But how do we do this without spending a fortune? Jewellery business tutor Anna Campbell proposes five ways to promote your business without spending money on advertising

  1. Using social media effectively

 

Social media is a great tool to promote your business but to drive your business forward you need to use it efficiently and effectively. Here are a couple of ways you can do this

 

Check what’s working

You can do this on your facebook business page by accessing your page and clicking on ‘insights’. This shows you, amongst other things, how many people saw your post and engaged with it. See if you can spot a pattern. Do you get more engagement when you share videos? When you ask questions? Is there a time of day that is better to post? You need to check and use this information to make your posts more effective.

Scheduling

Use a scheduling tool to set up posts to publish in advance. This allows you to be more strategic with your time. My favourite tool for this is buffer which allows you to schedule posts for facebook, twitter, linkedin and google+ for free. Buffer also allows you to check the stats of the effectiveness of your posts.

Remember, if you are selling online you have the opportunity of a global marketplace so schedule some posts in the middle of the night to see if you get responses from other countries.

 

  1. Offer a freebie on a popular blog

There are a number of really popular blogs out there on fashion, make-up, lifestyle etc. Do some research about which your customers are most likely to be reading and approach the blog editor. See if you can provide a competition prize of a piece of jewellery or a set in return for a feature on the blog. OK, so technically not free, it is an affordable way to increase traffic to your website, facebook page etc.

 

  1. Pinning your work on pinterest

Pinterest is a great tool for collecting ideas and inspiration but you can also use it for promoting your products. People visit pinterest to buy and research in 2015 showed that pinners average spend is higher than other social media channels. Pinners often use pinterest to plan their buying and to save the items they want to buy so they can find them again.

You can capitalise on this by

  • making it easy for people to pin your products by having the pin it button on your website
  • pinning your own items on pinterest, ensuring that you are linking to a place the customer can buy from e.g. your website or a third party site like etsy or folksy. Make sure you include all the product information in the pin description

  1. Running a jewellery party

I spoke to a regular jewellery school student who ran one jewellery party before christmas and ended up with a large number of orders, including 90 pairs of stud earrings! Either organise it yourself or ask a friend with a lot of connections if they would be willing to host a party. Usually you provide some refreshments and have samples of your work for people to order from. Make sure you get organised and take all the details you need from your customers and be clear about when items can be ready by.

Image from Bling Rocks

  1. Approaching a local paper for a feature

I teach the PR for your jewellery business course and we discuss ways to be featured in the press. One of the first things I suggest is trying local papers and publications as they are always on the lookout for local interest stories. Find out who the editor is and prepare a short description of your business and your development, highlighting that you are local. Contact them directly by email if you can (phone the newspaper office to get the email address if it isn’t listed in the paper) and send through a couple of good quality shots of your work. If they are featuring you they will probably also want a photo of you!

 

What innovative ways have you found to promote your business? Please share what has worked for you by making a comment on this post or via our instagram, twitter or facebook pages.

Anna Campbell is a metal clay artist and tutor at the London Jewellery School and runs her own jewellery business Campbell Hall Designs.

Special Business Week offers

Don’t forget about our special offers on business courses for this week only.

These offers are only available on booking made during Jewellery Business Week 21-27 February 2016 inclusive. Call 020 3176 0546.

Click here for more details of all the business courses included in this offer.

Jewellery Business Week: Have your questions answered live online

business-week-banner-2016

Do you have any questions about running your jewellery business you’d like some help with?

Well, now is your chance.

On Thursday 25 February 2016 from 6.30pm, two of our experienced tutors from our jewellery business courses – Anna Campbell and Bronagh Miskelly (also our marketing co-ordinator) – will be answering your questions live on our Facebook page.

Anna and Bronagh are responsible for putting together all the content for Jewellery Business Week and are very knowledgeable so just the people to deal with your questions.

To take part in the session go to the Facebook page at 6.30pm on Thursday and join the discussion. You can also post your questions in advance in the comments section below or on Facebook.

We look forward to hearing from you.

Special Business Week offers

Don’t forget about our special offers on business courses for this week only.

These offers are only available on booking made during Jewellery Business Week 21-27 February 2016 inclusive. Call 020 3176 0546.

Click here for more details of all the business courses included in this offer.

Jewellery Business Week: Share your business stories

business-week-banner-2016

Have you taken a leap to go full-time with your jewellery business or made big changes as your business grew?

As part of Jewellery Business Week, we’d like to hear your stories. Share your advice for and experiences of growing a jewellery business in the comments below and we will return to them later in the week.

 

Special Business Week offers

Don’t forget about our special offers on business courses for this week only.

These offers are only available on booking made during Jewellery Business Week 21-27 February 2016 inclusive. Call 020 3176 0546.