Category Archives: Jewellery Business Posts

You don’t need a degree to run a successful jewellery business

The A-level results are out today and for those picking up your envelope, we really hope you got the results you wanted. Whether you are just getting your results, have completed a Foundation course or are thinking of retraining we wanted to let you know that you don’t need a jewellery degree to learn how to design and make jewellery or to have a successful business. Degrees are an even bigger financial and time commitment than in past years so deciding whether to take a place on a course has big consequences on your progress as well as your bank balance!

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Jessica Rose, award-winning entrepreneur and founder of the London Jewellery School, does not have a degree. Jess started out studying for a degree in Arts Management at Southbank University in London but decided to leave after a year when she felt she just wanted to get out there and start her own business. Her ambition was to become a jewellery designer and she attended making classes to help her achieve that goal. She went on to set up her own successful jewellery business but also identified a gap in the market for jewellery making classes so she started to teach part-time alongside her business. The London Jewellery School was born and grew quickly and Jess has since won four business awards. Overall, Jessica’s businesses have made over £7 million in sales.

The courses that she took at the beginning of her journey helped her launch her own jewellery business and helped shape the idea for the Diploma courses we run now at the London Jewellery School and these are perfect for anyone who would like to train as a jeweller. We still have a few places left on the courses that start this September.

The benefits of a Diploma over a degree are

  • Study one day a week (weekend options available) which means you can fit it in around work or other commitments
  • Focus on making skills but also cover design skills (and the Diploma in Creative Jewellery covers business skills too)
  • Lower cost than a degree
  • Payment plan available
  • Most materials included
  • Small group (maximum of 7)
  • Expert tutors and individual support and mentoring

 

We have two Diploma courses, both suitable for beginners.

The Diploma in Creative Jewellery is a great course to choose if you would like to learn traditional silversmithing skills along with other media including resin, perspex, beading and metal clay.

Taught 1 day per week – choose from Wednesday or Sunday

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The Diploma in Silver Jewellery is for those who know they would like to focus on the traditional silversmithing methods.

Taught one day per week on Saturdays

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There are now many routes in to starting your own jewellery business or working for an established jeweller without doing a three-year degree.

If you have any questions or would like to visit the London Jewellery School to see our facilities give us a call on 0203 176 0546 or email info@londonjewelleryschool.co.uk

We are open 7 days a week!

FREE online live masterclass with Jessica Rose – build an online jewellery store that sells

Exciting news if you have a jewellery business or are thinking of starting one. Our award-winning founder and serial entrepreneur Jessica Rose will be running four live FREE masterclass sessions on building an online jewellery store that sells.

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Has it been on your to-do list forever? Or perhaps you have a website but it isn’t performing for you? AKA bringing in sales!

It can be very frustrating trying to try to sell your work online and get no results. The good news is there are lots of solutions! In this FREE Online Masterclass with jewellery business expert and serial entrepreneur Jessica Rose, we will be looking at what actions you can take in your business today to make a difference.

IN THE CLASS WE WILL BE COVERING:

  • How to set up your online jewellery store quickly
  • What platforms to use and how to get started with a DIY approach
  • Key features your jewellery store needs to thrive
  • What actions you can take if your store isn’t getting sales
  • Tools and techniques to save time and get results in your online business

THERE ARE FOUR DATES TO CHOOSE FROM:

For the LIVE masterclass and you will get your chance to ask any questions at the end too. Spaces are limited on each date and it is first come first served so save your spot now on the links below:

Monday 9th July: 1pm (BST) – Book Now

Wednesday 11th July: 8pm (BST) – Book Now

Tuesday 17th July 11am (BST) – Book Now

Thursday 19th July: 8pm (BST) – Book Now

Jess absolutely LOVES talking about websites and as usual, has packed a lot of value into this one! As well as a great chance to learn, we have lots of jewellers on our LIVE webinars so it is a fab opportunity to network with others too.

(Also, if you can’t make any of the times just register for one of the sessions and you’ll receive a link to the recording to watch later).

💸💎How would you like £1000 to spend on your jewellery business? 💎💸

jessica_rose-london-jewellery-schoolHi everyone. In case we haven’t met I’m Jessica Rose the Founder of the London Jewellery School. I wanted to hop onto the blog today to let you know about a great new opportunity and to encourage you to apply…

I have just launched a grant programme called JewelFund. It is specifically designed to support those starting and growing their jewellery businesses.

As you will know our ethos at the London Jewellery School is about supporting everyone to make jewellery. With the online Jewellers Academy, we offer on-going support (in-between classes) in your making and jewellery business needs. Basically, we are here to help support you and want you to succeed!

Whilst training, community and hard work are all important factors to building a successful jewellery business, sometimes what we need to get some momentum is an investment into our business (aka money!) This is where JewelFund comes in. This year we are giving away two £1000 grants. These are grants, not loans so you do not need to pay them back. You can decide what to spend them on. Well, within reason! It needs to be something to develop your business, not just a holiday, even if you deserve one!

You might use the fund to buy new tools and machinery, training or mentoring, stock to fulfil a wholesale order, workspace, rebranding to reach a new audience or a new website –  anything that will make a substantial difference to your business.

Any jeweller can apply who is over the age of 16 and where £1000 will make a real difference to their business. Pre-business jewellers may apply but will need to submit a business plan alongside their application. The deadline for applications is 30th June 2018. To find out more about the fund and to apply visit www.jewellersacademy.com/jewelfund

You can also watch the short video below to hear more about why we are launching the fund and what we are looking for from applicants…

I look forward to receiving your application

Until next time,

Happy Making

Jess x

Grow your jewellery business in 2018 – FREE ONLINE MASTERCLASS

The new year is a brilliant time to look forward to your plans for the year/s ahead and the direction you want to take your jewellery making and… well, your life in general.

If you run or are planning to start a jewellery business there are many things you can do to push yourself forward this year and ensure you reach your goals. Do you want to increase your sales, build more followers on social media, launch that new website work on your pricing, develop a new product range or re-brand your business? Whatever your goals, we want to help you get there.

Our award-winning founder and jewellery business mentor, Jessica Rose is hosting a series of FREE online masterclasses this January on how to ‘Grow your Jewellery Business’. Everyone is welcome and of course LJS students are extra welcome as supporting you to achieve success in your ventures is top on our priority list.

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“ I would love to visit every LJS student who wants to run a jewellery business and give them personal mentoring! However, it’s just not possible with over 15,000 students so an online session that everyone can attend is the perfect solution’ Jessica Rose

The session will last around an hour  and is suitable for beginners as well as experienced business owners and Jessica will take you through:

  • 3 things you can do today to grow your jewellery business this year
  • An 8-step roadmap that will guide you on exactly how to grow any jewellery business
  • – The key reasons jewellery businesses fail and how to avoid them in your business
  • – Plus a free downloadable worksheet and checklist for growth to work alongside Jessica in the session

Jess has run 5 different jewellery businesses over the past 10 years and has won 6 business awards for the growth and success of some of those businesses. As well as making plenty of mistakes (which she will tell you about herself!) so there is a wealth of knowledge to learn from, not to mention her wonderful team of tutors and experts who also offer business support through our classes and online programmes.

There are only two live sessions left, with limited spaces and they end next week, so do get in quick if you would like to join. Pick your date and click on the link below to sign up:

 

Monday 15th January 11am (GMT)- Sign-up – https://www.crowdcast.io/e/growyourjewellerybusiness3

Thursday 18th January 8pm (GMT)- Sign-up – https://www.crowdcast.io/e/growyourjewellerybusiness4

 

Of course, this is not only a great opportunity to learn about building an amazing jewellery business but is also a great chance to network with other jewellers (we usually have lots of them in each session) and you can ask Jess any questions about your business in the Q&A section at the end of the live Masterclass.

We will also be sharing a very special offer for the upcoming online Jewellery Business Bootcamp course which you can find more details about here: https://learn.jewelleryschoolonline.com/p/the-jewellery-business-bootcamp-2018

 

We look forward to seeing you there

Until next time,
Happy Making x

 

 

 

Planning in Your Jewellery Business: FREE Download ‘My Jewellery Business Planner’ with Jessica Rose

Hooray! We’re entering week 2 of our FREE ‘starting your jewellery business’ online course all about helping you to start your own successful jewellery business. It was wonderful to have so many of you join us last week, over 600 budding jewellers and we can’t wait to get going on this weeks content with you. If you haven’t signed up yet there’s still time to join us! Just register here
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Week 2 is all about creating a plan for your business. We know you are busy and it’s Christmas so we don’t expect you to write a 20-page document! In the course, Jessica shares a simple 1-page plan for mapping out the key activities and areas of operation in your jewellery business. It is perfect for getting a snapshot of your business now and to identify any gaps to work on in the year ahead. 
‘If you fail to plan, you are planning to fail’ – Benjamin Franklin
– We agree with him!
A business plan is crucial to help you plan your focus and actions in your business to ensure you are moving forward strategically rather than being caught up in busy-work. It helps identify the difference between the important and the urgent.
The course features video lessons, downloadable notes AND we’ll be providing support and answering your questions in our facebook group so do join us there now if you haven’t already!
As an added bonus Jessica Rose will be answering your jewellery business questions on a facebook live video each week. The next facebook live will be on Wednesday 13th December at 12 noon GMT so do add your questions here.
You can also watch her answering questions on last week’s facebook live here
The course includes our jewellery business planner, a tool adapted especially for use for this type of business. The planning tool is available for you to download for free here in the course notes.
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Watch the video for week 2 where Jess talks you through all the sections of the planner and the questions you need to ask yourself.
Any questions for Jessica? Ask them here now so she can answer them live for you on Wednesday at 12 noon GMT on our Jewellery School Online facebook page. And don’t worry if you can’t watch live, the video will be available to watch on facebook after the recording.
Happy planning and have a great week!

Join us for a FREE online course – start your jewellery business

Are you planning to start a jewellery business?

Or perhaps you already have one and would like a boost?

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We’d love you to join us for a FREE three-week online course to help you work through what you need to do to get started. Join Jessica Rose, our founding Director and award-winning jewellery entrepreneur, for our online course starting this week and get access to 3 video interactive lessons, downloadable notes PLUS we’ll be providing support and answering your questions in our facebook group with weekly facebook live sessions.

This is a great opportunity to gain tons of free support for your jewellery business, connect with other jewellers, gain inspiration for your next year in business and grow.

To get started with the course visit: https://learn.jewelleryschoolonline.com/p/starting-a-jewellery-business

Jessica will be going live on our facebook group page each week on Wednesday at 12 noon GMT to answer your questions and give more insight into the week’s lesson. To take part sign up to the community facebook page at:

https://www.facebook.com/groups/jewelleryschoolonline/ and meet the 1,000+ other budding jewellers in our community.

 

What is covered in the course?

This online course is scheduled for three weeks. Each week has video content to get you thinking about different aspects of starting a jewellery business

 

Week 1 – Start A Jewellery Business Top Tips (week commencing Mon 4th December 2017)

Jess’ top tips for starting a jewellery business. These tips help guide you to start preparing and thinking about your business and any areas you may need to work on or schedule to complete for your business.

 

Week 2 – My Jewellery Business Plan Model (week commencing Mon 11th December 2017)

Jess will guide you through an amazing business planning tool ‘My Jewellery Business Model’. Looking at your vision, customers, pricing, collections, suppliers and much more from a strategy viewpoint (sounds very formal but is super fun!).  You can download your handy ‘Business Start-up Guide’ and work alongside to create a model for your dream handmade jewellery business.

 

Week 3 – Building a Brand for Your Jewellery Business (week commencing Mon 18th December 2017)

Now, more than ever, it is important to stand out as a recognisable jewellery brand. Jess covers the 5 key elements of your brand, how to create or develop them in your business with tasks and actionable steps to refine your core values and the visual elements of your brand. With the aim that the people who want to buy from you, are not only aware of your brand, but they covet and desire what you have to offer! Sounds great!

 

We will be working through the course with you over the coming weeks, sign up on the link below (click enrol now) to get started. You can watch the videos whenever is convenient for you and as many times as you like!

https://learn.jewelleryschoolonline.com/p/starting-a-jewellery-business

 

And for any instagram lovers out there, we will also be providing daily inspirations and support through the jewellery school online instagram page at @JewellerySchoolOnline https://www.instagram.com/jewelleryschoolonline/

 

We look forward to working with you on your jewellery business over the coming three weeks!

Market Research- a few tips for selling at craft fairs

So I recently did my first craft fair. Scary stuff eh?, but whilst panicking that I may have nothing to sell I managed to pick up some helpful hints from around the jewellery school.

Helen told me to bear in mind the amount of money people would want to spend at the type of fair I was selling at, as it was in a pub, it would probably be less than or around £30. Annie’s titbit was to always leave enough time to set up, as it will take longer than you think. I asked Penny for advice on hallmarking when selling silver, items under 7.7g are ok without, however it’s best to check with the Assay office if in doubt and their downloadable regulations can be found on the website.

Sophie gave me her own top five:

1-bring scissors and a pen

2-make sure you pack your car/boxes/stock the night before so you can wake up and go

3-try and display a variety of things and price ranges, have cheaper (under £10 pieces) so that you have something for everyone

4- think about your display, place your best and most interesting pieces at eye level, then cheaper ‘add on’ stuff right at the front on the stall for impulse purchasing

5-stand up and engage with people, but don’t be creepy and too pushy

From reading previous posts-link to posts- practice runs, know what you have got, know how you want it to look, know any gaps in your product range. Be ready to learn from what happens on the day. Talk to any friends that sell in this way, they will all have different helpful experiences or they may even lend you a card machine.  Also don’t forget the value of the experience you will gain by giving this a go; it will give you more of idea about which pieces get interest if not sell like hot cakes. I learnt that it is essential not to file your nails down to nubs before needing to wrap items with little stickers, it’s an edge finding nightmare.

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Lil Adams is the London Jewellery School Sundays Studio Manager. Lil studied Fine Art in Leeds and lived in Melbourne before travelling about and settling in London. She now works at the British Architectural Library and enjoys making jewellery with found and natural objects and is shamelessly addicted to casting.

Sac magique! – Bumbags to brighten your summer trading

So the summer is here and if you are thinking about taking the product of your jewellery making out and about to spread their joys to the punters at markets you had better get organised about it. Assuming that you have the nitty gritty sorted I have a top tip for a hands-free fun time as you vend.

Get yourself a great bumbag!

Earlier in the year I invested in a fabulous yellow number from Mika Bon Bon, with the excuse of travelling. Mr.Bum has the odd night out as well, and generally delights all that he meets. Others have found that these endearing characters deserve a name too, like jet setting jeweller Akiko Ban aka Mystic Forms. Her metallic companion Jeff Goldbum is often by her side as she models her own bold and bright jewels in various exotic locations.

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Mika Bon Bon

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Mysticforms

 

 

 

 

 

 

 

 

 

 

 

Meanwhile, Brighton based Beksie’s boutique is rustling up spangly, tassled, themed bum bags that equip you for wild festival times or brighten any hall or field you are setting up your stand in.

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Beksies Boutique

And not to put the trusty market traders’ pouch in the shadows, these practical belts can be customised for your brand or adorned with your own patch plethora or simple brooch. Needless to say, once you go fanny pack you’ll never go back.

Do tell us your tips for trading at fairs and markets.

Lil Adams is the London Jewellery School Sundays Studio Manager. Lil studied Fine Art in Leeds and lived in Melbourne before travelling about and settling in London. She now works at the British Architectural Library and enjoys making jewellery with found and natural objects and is shamelessly addicted to casting.

Five alternatives to selling at a craft fair

Selling at a craft market or fair is just one way to sell to the public. Think laterally; what other opportunities might there be in your local area?  Here are some ideas about alternative places you could sell your work!

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  1. Gallery or jeweller

The most traditional route is to approach relevant galleries or jewellers. Research your options carefully by visiting the shop on more than one occasion to see how busy it gets. Also look at the types of jewellery they currently sell and their price range. You want to ensure your pieces will fit in with the products they already stock but still stand out.

 

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  1. Rent a shelf

Check out local options to rent a shelf in a cafe, hair salon etc. If they don’t have the option available why not make an appointment to speak to the manager about trying it out?

One shop that works on a rent a shelf basis is Things British who sell items (not just jewellery) designed and made in the UK. The company currently has three shops – in St Pancras station, London, Greenwich market, London and Chatham, Kent. You pay a weekly shelf rental charge and anything you sell is yours (minus any card transaction fees). You don’t need to be based in London to sell at Things British, you can send items in by post.

 

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  1. Pop up shops

A pop up shop is an empty shop that is used as a short term sales space. You can do this alone or share with other designers. Search for these in your area or check out We are Pop Up or Appear here which lists opportunities to rent and share.

 

  1. Hotels

Hotels have a lobby area where a display cabinet of jewellery for sale could be successful as they have a steady stream of different customers through their doors. Find out who the decision maker at the hotel is (by asking at reception) and make an appointment to see them.

 

  1. Museums

Many of the larger museums have a competitive application process for selling your work but a first step could be to consider smaller, local museums especially if you have a range that would fit in with an exhibition they have. They are often receptive to work from local artists and makers.

 

Have a think about where in your local area to approach and start doing some research. What other ideas can you share with us? Let us know in the comments below

Look out for a coming blog post ‘Step by step guide to successfully selling your jewellery range to a retailer’

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Author: Anna Campbell

LJG Guest Blogger - Anna Campbell of Campbell Hall Designs