Category Archives: Jewellery Business Posts

💸💎How would you like £1000 to spend on your jewellery business? 💎💸

jessica_rose-london-jewellery-schoolHi everyone. In case we haven’t met I’m Jessica Rose the Founder of the London Jewellery School. I wanted to hop onto the blog today to let you know about a great new opportunity and to encourage you to apply…

I have just launched a grant programme called JewelFund. It is specifically designed to support those starting and growing their jewellery businesses.

As you will know our ethos at the London Jewellery School is about supporting everyone to make jewellery. With the online Jewellers Academy, we offer on-going support (in-between classes) in your making and jewellery business needs. Basically, we are here to help support you and want you to succeed!

Whilst training, community and hard work are all important factors to building a successful jewellery business, sometimes what we need to get some momentum is an investment into our business (aka money!) This is where JewelFund comes in. This year we are giving away two £1000 grants. These are grants, not loans so you do not need to pay them back. You can decide what to spend them on. Well, within reason! It needs to be something to develop your business, not just a holiday, even if you deserve one!

You might use the fund to buy new tools and machinery, training or mentoring, stock to fulfil a wholesale order, workspace, rebranding to reach a new audience or a new website –  anything that will make a substantial difference to your business.

Any jeweller can apply who is over the age of 16 and where £1000 will make a real difference to their business. Pre-business jewellers may apply but will need to submit a business plan alongside their application. The deadline for applications is 30th June 2018. To find out more about the fund and to apply visit www.jewellersacademy.com/jewelfund

You can also watch the short video below to hear more about why we are launching the fund and what we are looking for from applicants…

I look forward to receiving your application

Until next time,

Happy Making

Jess x

Grow your jewellery business in 2018 – FREE ONLINE MASTERCLASS

The new year is a brilliant time to look forward to your plans for the year/s ahead and the direction you want to take your jewellery making and… well, your life in general.

If you run or are planning to start a jewellery business there are many things you can do to push yourself forward this year and ensure you reach your goals. Do you want to increase your sales, build more followers on social media, launch that new website work on your pricing, develop a new product range or re-brand your business? Whatever your goals, we want to help you get there.

Our award-winning founder and jewellery business mentor, Jessica Rose is hosting a series of FREE online masterclasses this January on how to ‘Grow your Jewellery Business’. Everyone is welcome and of course LJS students are extra welcome as supporting you to achieve success in your ventures is top on our priority list.

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“ I would love to visit every LJS student who wants to run a jewellery business and give them personal mentoring! However, it’s just not possible with over 15,000 students so an online session that everyone can attend is the perfect solution’ Jessica Rose

The session will last around an hour  and is suitable for beginners as well as experienced business owners and Jessica will take you through:

  • 3 things you can do today to grow your jewellery business this year
  • An 8-step roadmap that will guide you on exactly how to grow any jewellery business
  • – The key reasons jewellery businesses fail and how to avoid them in your business
  • – Plus a free downloadable worksheet and checklist for growth to work alongside Jessica in the session

Jess has run 5 different jewellery businesses over the past 10 years and has won 6 business awards for the growth and success of some of those businesses. As well as making plenty of mistakes (which she will tell you about herself!) so there is a wealth of knowledge to learn from, not to mention her wonderful team of tutors and experts who also offer business support through our classes and online programmes.

There are only two live sessions left, with limited spaces and they end next week, so do get in quick if you would like to join. Pick your date and click on the link below to sign up:

 

Monday 15th January 11am (GMT)- Sign-up – https://www.crowdcast.io/e/growyourjewellerybusiness3

Thursday 18th January 8pm (GMT)- Sign-up – https://www.crowdcast.io/e/growyourjewellerybusiness4

 

Of course, this is not only a great opportunity to learn about building an amazing jewellery business but is also a great chance to network with other jewellers (we usually have lots of them in each session) and you can ask Jess any questions about your business in the Q&A section at the end of the live Masterclass.

We will also be sharing a very special offer for the upcoming online Jewellery Business Bootcamp course which you can find more details about here: https://learn.jewelleryschoolonline.com/p/the-jewellery-business-bootcamp-2018

 

We look forward to seeing you there

Until next time,
Happy Making x

 

 

 

Planning in Your Jewellery Business: FREE Download ‘My Jewellery Business Planner’ with Jessica Rose

Hooray! We’re entering week 2 of our FREE ‘starting your jewellery business’ online course all about helping you to start your own successful jewellery business. It was wonderful to have so many of you join us last week, over 600 budding jewellers and we can’t wait to get going on this weeks content with you. If you haven’t signed up yet there’s still time to join us! Just register here
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Week 2 is all about creating a plan for your business. We know you are busy and it’s Christmas so we don’t expect you to write a 20-page document! In the course, Jessica shares a simple 1-page plan for mapping out the key activities and areas of operation in your jewellery business. It is perfect for getting a snapshot of your business now and to identify any gaps to work on in the year ahead. 
‘If you fail to plan, you are planning to fail’ – Benjamin Franklin
– We agree with him!
A business plan is crucial to help you plan your focus and actions in your business to ensure you are moving forward strategically rather than being caught up in busy-work. It helps identify the difference between the important and the urgent.
The course features video lessons, downloadable notes AND we’ll be providing support and answering your questions in our facebook group so do join us there now if you haven’t already!
As an added bonus Jessica Rose will be answering your jewellery business questions on a facebook live video each week. The next facebook live will be on Wednesday 13th December at 12 noon GMT so do add your questions here.
You can also watch her answering questions on last week’s facebook live here
The course includes our jewellery business planner, a tool adapted especially for use for this type of business. The planning tool is available for you to download for free here in the course notes.
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Watch the video for week 2 where Jess talks you through all the sections of the planner and the questions you need to ask yourself.
Any questions for Jessica? Ask them here now so she can answer them live for you on Wednesday at 12 noon GMT on our Jewellery School Online facebook page. And don’t worry if you can’t watch live, the video will be available to watch on facebook after the recording.
Happy planning and have a great week!

Join us for a FREE online course – start your jewellery business

Are you planning to start a jewellery business?

Or perhaps you already have one and would like a boost?

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We’d love you to join us for a FREE three-week online course to help you work through what you need to do to get started. Join Jessica Rose, our founding Director and award-winning jewellery entrepreneur, for our online course starting this week and get access to 3 video interactive lessons, downloadable notes PLUS we’ll be providing support and answering your questions in our facebook group with weekly facebook live sessions.

This is a great opportunity to gain tons of free support for your jewellery business, connect with other jewellers, gain inspiration for your next year in business and grow.

To get started with the course visit: https://learn.jewelleryschoolonline.com/p/starting-a-jewellery-business

Jessica will be going live on our facebook group page each week on Wednesday at 12 noon GMT to answer your questions and give more insight into the week’s lesson. To take part sign up to the community facebook page at:

https://www.facebook.com/groups/jewelleryschoolonline/ and meet the 1,000+ other budding jewellers in our community.

 

What is covered in the course?

This online course is scheduled for three weeks. Each week has video content to get you thinking about different aspects of starting a jewellery business

 

Week 1 – Start A Jewellery Business Top Tips (week commencing Mon 4th December 2017)

Jess’ top tips for starting a jewellery business. These tips help guide you to start preparing and thinking about your business and any areas you may need to work on or schedule to complete for your business.

 

Week 2 – My Jewellery Business Plan Model (week commencing Mon 11th December 2017)

Jess will guide you through an amazing business planning tool ‘My Jewellery Business Model’. Looking at your vision, customers, pricing, collections, suppliers and much more from a strategy viewpoint (sounds very formal but is super fun!).  You can download your handy ‘Business Start-up Guide’ and work alongside to create a model for your dream handmade jewellery business.

 

Week 3 – Building a Brand for Your Jewellery Business (week commencing Mon 18th December 2017)

Now, more than ever, it is important to stand out as a recognisable jewellery brand. Jess covers the 5 key elements of your brand, how to create or develop them in your business with tasks and actionable steps to refine your core values and the visual elements of your brand. With the aim that the people who want to buy from you, are not only aware of your brand, but they covet and desire what you have to offer! Sounds great!

 

We will be working through the course with you over the coming weeks, sign up on the link below (click enrol now) to get started. You can watch the videos whenever is convenient for you and as many times as you like!

https://learn.jewelleryschoolonline.com/p/starting-a-jewellery-business

 

And for any instagram lovers out there, we will also be providing daily inspirations and support through the jewellery school online instagram page at @JewellerySchoolOnline https://www.instagram.com/jewelleryschoolonline/

 

We look forward to working with you on your jewellery business over the coming three weeks!

Market Research- a few tips for selling at craft fairs

So I recently did my first craft fair. Scary stuff eh?, but whilst panicking that I may have nothing to sell I managed to pick up some helpful hints from around the jewellery school.

Helen told me to bear in mind the amount of money people would want to spend at the type of fair I was selling at, as it was in a pub, it would probably be less than or around £30. Annie’s titbit was to always leave enough time to set up, as it will take longer than you think. I asked Penny for advice on hallmarking when selling silver, items under 7.7g are ok without, however it’s best to check with the Assay office if in doubt and their downloadable regulations can be found on the website.

Sophie gave me her own top five:

1-bring scissors and a pen

2-make sure you pack your car/boxes/stock the night before so you can wake up and go

3-try and display a variety of things and price ranges, have cheaper (under £10 pieces) so that you have something for everyone

4- think about your display, place your best and most interesting pieces at eye level, then cheaper ‘add on’ stuff right at the front on the stall for impulse purchasing

5-stand up and engage with people, but don’t be creepy and too pushy

From reading previous posts-link to posts- practice runs, know what you have got, know how you want it to look, know any gaps in your product range. Be ready to learn from what happens on the day. Talk to any friends that sell in this way, they will all have different helpful experiences or they may even lend you a card machine.  Also don’t forget the value of the experience you will gain by giving this a go; it will give you more of idea about which pieces get interest if not sell like hot cakes. I learnt that it is essential not to file your nails down to nubs before needing to wrap items with little stickers, it’s an edge finding nightmare.

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Lil Adams is the London Jewellery School Sundays Studio Manager. Lil studied Fine Art in Leeds and lived in Melbourne before travelling about and settling in London. She now works at the British Architectural Library and enjoys making jewellery with found and natural objects and is shamelessly addicted to casting.

Sac magique! – Bumbags to brighten your summer trading

So the summer is here and if you are thinking about taking the product of your jewellery making out and about to spread their joys to the punters at markets you had better get organised about it. Assuming that you have the nitty gritty sorted I have a top tip for a hands-free fun time as you vend.

Get yourself a great bumbag!

Earlier in the year I invested in a fabulous yellow number from Mika Bon Bon, with the excuse of travelling. Mr.Bum has the odd night out as well, and generally delights all that he meets. Others have found that these endearing characters deserve a name too, like jet setting jeweller Akiko Ban aka Mystic Forms. Her metallic companion Jeff Goldbum is often by her side as she models her own bold and bright jewels in various exotic locations.

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Mika Bon Bon

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Mysticforms

 

 

 

 

 

 

 

 

 

 

 

Meanwhile, Brighton based Beksie’s boutique is rustling up spangly, tassled, themed bum bags that equip you for wild festival times or brighten any hall or field you are setting up your stand in.

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Beksies Boutique

And not to put the trusty market traders’ pouch in the shadows, these practical belts can be customised for your brand or adorned with your own patch plethora or simple brooch. Needless to say, once you go fanny pack you’ll never go back.

Do tell us your tips for trading at fairs and markets.

Lil Adams is the London Jewellery School Sundays Studio Manager. Lil studied Fine Art in Leeds and lived in Melbourne before travelling about and settling in London. She now works at the British Architectural Library and enjoys making jewellery with found and natural objects and is shamelessly addicted to casting.

Five alternatives to selling at a craft fair

Selling at a craft market or fair is just one way to sell to the public. Think laterally; what other opportunities might there be in your local area?  Here are some ideas about alternative places you could sell your work!

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  1. Gallery or jeweller

The most traditional route is to approach relevant galleries or jewellers. Research your options carefully by visiting the shop on more than one occasion to see how busy it gets. Also look at the types of jewellery they currently sell and their price range. You want to ensure your pieces will fit in with the products they already stock but still stand out.

 

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  1. Rent a shelf

Check out local options to rent a shelf in a cafe, hair salon etc. If they don’t have the option available why not make an appointment to speak to the manager about trying it out?

One shop that works on a rent a shelf basis is Things British who sell items (not just jewellery) designed and made in the UK. The company currently has three shops – in St Pancras station, London, Greenwich market, London and Chatham, Kent. You pay a weekly shelf rental charge and anything you sell is yours (minus any card transaction fees). You don’t need to be based in London to sell at Things British, you can send items in by post.

 

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  1. Pop up shops

A pop up shop is an empty shop that is used as a short term sales space. You can do this alone or share with other designers. Search for these in your area or check out We are Pop Up or Appear here which lists opportunities to rent and share.

 

  1. Hotels

Hotels have a lobby area where a display cabinet of jewellery for sale could be successful as they have a steady stream of different customers through their doors. Find out who the decision maker at the hotel is (by asking at reception) and make an appointment to see them.

 

  1. Museums

Many of the larger museums have a competitive application process for selling your work but a first step could be to consider smaller, local museums especially if you have a range that would fit in with an exhibition they have. They are often receptive to work from local artists and makers.

 

Have a think about where in your local area to approach and start doing some research. What other ideas can you share with us? Let us know in the comments below

Look out for a coming blog post ‘Step by step guide to successfully selling your jewellery range to a retailer’

If you’d like to be kept informed of our jewellery business courses, free articles and offers subscribe to our jewellery business list

Author: Anna Campbell

LJG Guest Blogger - Anna Campbell of Campbell Hall Designs

Step by step guide to successfully selling your jewellery range to a retailer

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In a previous blog post business tutor Anna Campbell outlined some places you can sell your jewellery. In this post she gives you a step by step guide to success when approaching retailers

Selling in your local area or for prestigious retailers can boost your income and ensure more potential customers know about your business. This step by step guide has been designed to make approaching retailers feel less daunting. The secret? Do your research and be prepared!

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Research

It’s really important before you approach any retailers to do your research. Identifying retail outlets you think might be good for your products is your first step. Visit the retailer at different times of day to see how busy they get, the clientele type, types of jewellery they currently sell and their price range. You want to ensure your pieces will fit in with the products they already stock but still stand out. Be honest with yourself about whether you feel your jewellery will fit in and do well. There’s no point wasting your or the retailer’s time. If you think your work is a good fit then your next step is to find out who you need to speak to – the manager, buyer etc (just ask!).

 

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Prepare

Before you approach the retailer you need to be fully prepared. Practice giving a short explanation of your business and get some samples of jewellery ready to take. Taking samples is best but if you can’t, do ensure you bring some good quality photos of your work (colour printed or on a smartphone/tablet/laptop).

 

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Pricing

You will need to be ready to discuss pricing at your first meeting and the retailer will expect you to have done the number crunching already. For this you will need your wholesale item price and your retail item price. Check out this previous blog post by Melissa Hyland that goes into detail about how to calculate your prices and what percentage retailers will expect to make.

 

Get in touch

When you have done all your research and preparation contact them (either by phone or by going into the location) and ask if you can make an appointment. Some may be prepared to speak to you immediately so ensure you are ready to explain what you want and to show some example pieces of jewellery. If you can’t speak to someone immediately agree an appointment time and show up promptly. Prepare a brief few sentences about your business and get to the point. They are likely to be busy people and will appreciate this.

Show your prepared samples of jewellery and ask them to talk honestly about whether they will appeal to their customers. There’s no point in wasting your time if the location isn’t the right ‘fit’ for your products.

 

Contracts

If you both agree to give it a try ensure you check the arrangements for your work e.g. is it sale or return (where you take in the items and only make money from sales), is it insured or do you need to cover it on your policy, how to invoice for your sales etc. Get it all in writing and preferably agree a contract (many retailers will already have a standard contract and terms, smaller retailers may not).

Deliver the pieces agreed and get a signed delivery note of the pieces you have delivered to ensure there’s no argument later about what was received.

If you need to invoice for sales do so promptly in the correct format; you don’t want delays in payment because you haven’t followed the retailer’s procedure.

 

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Regular reviews

Review how well your sales are going in the location periodically to ensure it is worth your while, whether you should change what you are selling, change your pricing etc.

We’d love to hear from you if you are selling in local retailers. Let us know how it’s going in the comments below.

Special Business Week offers

 

And don’t forget our special offers on business courses for this week only we are offering 25% off business day classes held here at the School using the code 23011701*.  This code can only be used over the phone so please call on 020 3176 0546 to book your place.   This discount is only available on bookings made during Jewellery Business Week 21-27 January 2016 inclusive.

Click here for more details of all the business courses included in this offer.

If you’d like to be kept informed of our jewellery business courses, free articles and offers subscribe to our jewellery business list

And our New 8-week Online Jewellery Business Bootcamp will be starting on 27th January so if you would like more help with your jewellery business we would love you to join us!  

Author: Anna Campbell

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Five offline ways to promote your jewellery business

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There’s a lot of focus on promoting your business online and for good reason – it takes time but it can be done for free and can yield great results. However, there are also ‘offline’ real world things you can do to promote your business. LJS tutor Anna Campbell suggests five strategies.

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Wear your jewellery (and get others to!)

You should be a walking advertisement for your work and when people ask you what you do it helps to be able to show them! It may sound basic but wearing your jewellery shows confidence in your own work.

Think creatively about how you get your work out there. Where will your customers come across your work? Why not give some rings to nail technicians as one of our business students did? Their clients would see the rings when they were having a manicure and asked about them so it was a beneficial partnership.

For bonus points and lots of publicity try to get a famous person to wear your jewellery! If you have famous friends that may be easy otherwise, consider sending some freebies to celebrities that your customers identify with.

 

Business cards

Having a good and memorable logo and business card will help people remember your business name when they want you. Make sure you have some with you at all times, you never know when you’ll want to reach for one!

There are many companies out there that can print your cards – check our Moo for a different photo on each card or Printed for a stack of the same cards.

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Packaging

Receiving a piece of jewellery beautifully packaged and wrapped is part of the buying experience and will help cement your brand in the mind of the receiver. Take a look at some innovative jewellery packaging ideas on this blog post for inspiration.  

In addition, one of the things I found when I first started selling was that many of the pieces I sold were gifts. Having packaging with your logo, website, contact information etc is really helpful if items are a gift as the receiver knows where to get matching items from you! It’s also a great reminder for those that have bought for themselves and makes receiving the items a pleasure.

 

Attending networking events

Networking events can introduce you to potential customers and partnerships in your local area and are particularly useful if you feel you don’t currently have the contacts you need to grow your business.

Take a look at the networking events in your area by using a google search and using the terms‘ networking’ and your area to find groups. You can also find networking groups just for women. Do a little research to find out the types of people that will be in attendance to ensure it will be worth your while.

Before you attend prepare a short (few sentences) introduction to your business and take along your business cards. When you take a card from someone else make a note on the back of anything that stood out about them to you to help you remember them; these events can feel like a whirlwind and a stack of business cards may not remind you who was who!

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Face to face sales

Selling at craft fairs, schools or markets are a great way to get immediate feedback on your product range and pricing. You can see what people look at, what sells well, ask customers questions about who they’re buying for etc. Don’t be too downhearted if you don’t make the sales that you wanted. Ensure you have some business cards for people to take, you never know what sales you’ll get from this. One tutor had a market stall where sales were disappointing but a customer with pieces for repair found her there and she has had a lot of repeat business from her so you never know!

Do always encourage those that are showing interest in your stall to subscribe to your mailing list by giving their email address to you. This means you can contact them again with new product ranges and offers.

What has worked well for you? We’d love to hear your experiences and advice in the comments below.

Special Business Week offers

Our founder, Jessica Rose is hosting a FREE webinar masterclass on 26th January at 6.30pm on Boosting your Online Sales.  Grab your spot on the webinar here.

And don’t forget our special offers on business courses for this week only we are offering 25% off business day classes held here at the School using the code 23011701*.  This code can only be used over the phone so please call on 020 3176 0546 to book your place.   This discount is only available on bookings made during Jewellery Business Week 21-27 January 2016 inclusive.

Click here for more details of all the business courses included in this offer.

And our New 8-week Online Jewellery Business Bootcamp will be starting on 27th January so if you would like more help with your jewellery business we would love you to join us!  

Author: Anna Campbell

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