Innovative Jewellery Packaging

london-jewellery-school-blog-Innovative-Jewellery-Packaging

If you are in business the packaging you market your pieces in is important both aesthetically and practically. Tutor Anna Campbell has a look at some of the considerations.

Packaging is one of the issues we talk about on the jewellery business courses at LJS and rightly so as it is important. Firstly because you want your work to be presented in the best possible light. Secondly because many of us sell primarily online and we need to ensure that the jewellery arrives in pristine condition anywhere in the world.

Here are some things to consider when choosing your packaging.

 

1. Branding

Branding is about having an identifiable look for your business, whether online, on marketing material etc. If you have spent time and money designing a logo, choosing colours, designing your website etc, it makes sense to carry this same theme into your packaging. You can do this in a number of ways:

 

                  a. Colour

The most affordable way to incorporate your branding is to use the same colour packaging as your logo/website colours

 

london-jewellery-school-blog-jewellery-packaging-inspriations-ljs packaging

Although the LJS logo has recently changed, the colours have remained the same and so the choice of colour of these bags works well.

 

                 b. Logo

You could also have your logo printed onto your boxes/bags etc. This is a great idea as customers are likely to keep these and so will have a reminder of your business name and will hopefully be repeat buyers.

 

london-jewellery-school-blog-jewellery-packaging-inspirations-original_personalised-russian-ring-necklace

Jewellery boxes from Posh Totty

 

2. Pouches versus jewellery boxes

This is an interesting debate. I started out using jewellery boxes for my pieces but I had some feedback from a celebrity client that a pouch would have been preferred. I was surprised at this as I had sourced a lovely wooden box for this commission and was really pleased with how the piece looked in the box. However, I was told that this actress had a lot of jewellery and the jewellery box wouldn’t fit in her storage area so was given to her children to play with! Since this experience I send pieces out in these anti-tarnish pouches rather than boxes, unless a box is requested. This has also helped cut the cost of postage as boxes can be bulky and heavy.

 

3. Postage

london-jewellery-school-blog-jewellery-packaging-inspiration-tiny-box-company

Large letter postage box from the Tiny Box Company

The Tiny Box Company (and others) sell boxes designed to be sent via large letter post in the UK. This does cut the cost of postage significantly so is worth a look. These can also be customised with your logo.

 

4. Innovations in packaging

I have really enjoyed looking at some of the innovative packaging ideas that jewellery designers use. I hope you also feel inspired by these ideas.

 

9e2d092220019.56012e191b13d

Wooden jewellery box by Klotz

 

london-jewellery-school-blog-jewellery-packaging-inspirations-fresh-by-recarlo-865x433

Fresh by Recarlo

 

 

london-jewellery-school-blog-jewellery-packaging-inspiration-andrew_zo-clifton_ring_box_design

The Clifton by Andrew Zo

 

 

f540cad6c5e40bc81e38ff35475b731c

Plywood boxes by David Trubridge

 

 

london-jewellery-school-blog-packaging-inspiration-stephen-inhorn

Heartbreaking packaging (made of plaster) by Stephen Einhorn

 

 

ddcb9c50279229.56087bc93fbae

Tube packaging by HKO Jewelry

 

 

London-Jewellery-School-Blog-Jewelry-Packaging-Inspiration

Little treasures necklace packaging

 

What kind of packaging do you use? We’d love to see your packaging and business logos so please share with us on our twitter and Facebook pages.

 

Author: Anna Campbell 

LJG Guest Blogger - Anna Campbell of Campbell Hall Designs

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: