Jewellery Business Week: A brief guide to selling jewellery online

jewellery business week

One of the best things about the internet is that it gives small jewellery businesses the opportunity to sell to countries we’ve never been to. Jewellery business owner and tutor Anna Campbell looks at the options for selling online

One of my absolute favourite things is to wake up and find I’ve made a sale in my sleep. It is so satisfying. The options for selling your work, however, can be a bit daunting so here is a brief guide to selling jewellery online.

Firstly, you need to decide on your approach.

I’m just starting out

If you want to test the waters and see how your jewellery sells I would recommend starting out selling through a website like etsy, folksy, misi, dawanda

These sites have differing costs and take a percentage of your sales so you will need to research which is best for you.

Pros      Cons
  • Cheapest option. Doesn’t cost much to list a few items and you then only pay when you sell
  • Sites like these attract buyers who will browse for what they want
  • You are provided with your own shop url (web address) which you can promote
  • You can take paypal, credit cards and gift vouchers
  • Easy to set up your shop and add items, follow the prompts
  •  Some of these sites become so big that you as a seller can be lost

I plan to sell in volume

If you are expecting to sell large amounts of jewellery then consider a pay monthly option e.g. big cartel. artfire. Here you pay a monthly fee and no percentage charge on your sales

 

Pros    Cons
  • All profit is yours (subject to tax of course!)
  • If you don’t make many sales it can be a costly option

I want to be featured in a boutique

Selling from a boutique-type website e.g. Not on the High Street is potentially great for sales. They have limited the number of jewellery sellers on their site (unlike other platforms e.g. etsy) and they advertise on television so are well known with shoppers who perhaps aren’t aware of some of the other options.

Pros     Cons
  • Excellent opportunity to sell
  • Capitalise on nationwide advertising
  •     Large joining fee and 25% sales fee plus VAT
  •     It is difficult to get accepted selling jewellery now  (so if you are accepted this is a definite plus!)

 

I want to sell from my own website

Selling from your own website is tempting. It looks very professional but it is the most costly approach both financially and in terms of your time

Pros      Cons
  • Most professional looking approach
  • High level of control
  •  Monthly fee even if you’re not selling anything.
  • You are responsible for driving all traffic to your      website, you don’t have the benefit of people being  attracted to the site to start with

With all the above approaches don’t make the mistake of thinking that once you have some items out there for sale that people will find you. You need to promote your business both face to face and online to drive traffic to your shop (more on this tomorrow). If you need help with planning how to do this why not join us on one of our business courses

PR for your jewellery business (taster class, 1 evening)

Getting your business seen on Google (taster class, 1 evening)

Social media for your jewellery business (1 day class)

Anna Campbell is a tutor at the London Jewellery School and runs her own jewellery business Campbell Hall Designs. She sells online from her website and at the Things British shop in Greenwich, London.

Get 20% all jewellery business classes booked between 22 and 28 February 2015 – offer includes all business day classes and tasters, Business Bootcamp, and the 6-day Jewellery Business Intensive. For details of included classes click here

Call 020 3176 0546 to book – this offer is not available online

**Please note, all details were correct at the time of writing. Selling sites may change their terms and conditions so do check before signing up

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