Exciting new jewellery business classes at the London Jewellery School

We are very excited to announce the creation of four new jewellery business classes.

One of the benefits of a truly global online marketplace is that you can sell jewellery to countries you have never been to, and all while you sleep!

However, many other jewellery makers have had the same idea so how do you ensure that you are well represented and promoted online? Following on from our successful PR for your jewellery business taster class our experienced tutor, Anna Campbell, has designed some new classes to help jewellery and craft business owners get online.

Why have you decided to run these new classes?
The PR for your Jewellery business class continues to be a popular and successful taster class. The Jewellery School has grown and our students have grown and many are now looking to sell their jewellery and craft online. The PR class is excellent for those who are already familiar with social networking sites but feedback from our students is that many would like some more practical help with setting up a website, on social networking sites as well as advice on search engine optimisation.

How will the classes be taught?

You will be taught in groups of no more than eight students, as with all our classes. Each student will be provided with a laptop with an internet connection for the duration of the class and your tutor will talk you through the process step by step, giving support and advice on what to say and how to say it and help you feel confident in using your website or social networking sites at home.

web blog copy

Designing Your Own Website  (10am-5pm)

In this one day intensive class you will set up your own website using the free and simple to use website creation tool weebly.com.

Have a look at your tutor’s website that was created using weebly http://www.acampbell.info/

Techniques covered in this class include:

  • Setting up your own website with your choice of colours and layout
  • Setting up different pages so you can showcase photos of your work, create a ‘contact me’ form, about me section etc
  • Editing and adding to your pages so that you are confident in doing this at home
  • Purchasing a domain name (a website address) and attach it to your website
  • Setting up a sliding gallery of your images
  • Advice on selling online through the website (see below), online marketplace e.g. etsy, folksy etc

This class has been designed for new or existing jewellery business owners who would like to set up a website – whether to showcase their work or to sell from alternative sites e.g. etsy, folksy etc

Please note, if you want to set up a merchandised website you will need to purchase a professional weebly account (this is not covered in the course fee). Advice will be given on this and the costs involved and it is simple to do with weebly via google checkout or a paypal business account.

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Social Media for Your Jewellery Business  (10am-5pm)

To actively promote your jewellery business you need to utilise the free social media that is out there to connect with potential customers. On this course you will set up business accounts and learn how to effectively promote your business on

  • twitter
  • facebook
  • pinterest

You will learn how to brand your business so that you link your social media together and have a coherent look to your business and get advice on how to use these effectively and efficiently so you can get on with making jewellery!

This course is designed for beginners with no knowledge or experience of social media.

Creating Your Own Jewellery Blog  (6.30pm-9.00pm)

Handmade jewellery is more popular than ever but how do you get your story across? Many people looking to buy unique and handmade items want to know the story behind them and the maker. A blog (short for weblog – a type of online diary)  is an excellent way of telling your story and connecting with buyers.

Techniques covered in this class include:

  • Setting up a free blog using google’s blogger.com service
  • Formatting your blog to make it look attractive to readers
  • Learning how to write a blog post, include images etc
  • How to link other social media you may already have to your blog e.g. twitter, facebook, pinterest
  • What to write and how often

Getting your business seen on Google (6.30pm-9.00pm)

Search engine optimisation (SEO) is important as it is the way you ensure your website, blog etc appear higher up the google search.

  • Techniques covered in this class:
  • Learn what people search for
  • How to ensure your website/blog etc can be optimised
  • Understand keywords and how to use them

About the tutor – Anna Campbell

My background is quite unusual but ideal for these classes! I am a qualified teacher and have previously worked in IT for a university teaching the professors how to use online services. I have developed my jewellery business and teaching to a point where I have given up that job in order to concentrate more on my business and jewellery designs. I have successfully used social media and my website to generate sales from all over the world.

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