Jewellery Business week – 3 key tasks for 2013

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Clare Yarwood-White 2010Clare Yarwood-White founded her jewellery business Yarwood-White, which she sold last year. 

She now helps other creative businesses through her blog at www.createacraftbusiness.com and writes regularly on business issues for Craftseller magazine and blog.

In a special guest blog for LJS Jewellery Business Week, Clare tells us why January is so important for your business…

January is such a great time to take a big deep breath and work out exactly what you want from your jewellery business this year.  It’s often hard to plan ahead when you are snowed under with orders, admin and the day-to-day grind, but having a clear vision for the future and an action plan for achieving it will make every day calmer and more productive.

Untitled-1Carve out some time this month to work on your business rather than in it, and you won’t regret it.  Here are my recommendations for where to start.

 1. Have a financial plan

Do you know how much profit you made last month? Or last year? Do you know what your best-selling ranges are and where you are losing money?

If you don’t have this information at the click of a button, you are not in control of your business. Simple accounting software can generate detailed reports which make fascinating reading, and save you time with invoicing and paying bills.   Don’t wait until the end of the year for your accountant to give you the facts.

Create a budget for the year, monitor it regularly against your actual profit & loss account, and react quickly if things aren’t going to plan. You can download a 2013 Budget Template here.

 2. Review your product range

Do an honest review of your product range.  Rate each item on it’s popularity and profitability.  Does it fit into your overall vision for your brand and the direction you want to take your business?

Sometimes it is hard to remove items from a website even if no-one is buying them, ‘just in case’.  But if it doesn’t fit with your brand or your price point, you may be confusing your customers.

Don’t be afraid to streamline your collection to offer your customers only your very best designs, and have a clear creative vision for your new designs.

 3. Get to grips with marketing

Try and get more strategic with your marketing this year.  Decide well in advance what products you will be promoting and when, and what marketing activity you want to undertake around key purchasing dates such as Mother’s day and Christmas.

Plan your advertising, exhibitions, PR and email marketing for the year, and add a cost for this to the budget you have created.  Glossy monthly magazines work around 3 months in advance, so planning ahead is key to getting coverage.  It also means your customers will see a more cohesive marketing message from you than with reactive ‘knee-jerk’ marketing.

Stick your plans on the wall to inspire you.  If you can do all of the above, you will have given yourself a really strong competitive advantage, and a super-strong start to 2013.  Good luck!

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biz 2The LJS distance learning jewellery business course covers budgets and marketing in detail so if  you want to follow up on Clare’s to do list don’t forget to take advantage of the special jewellery week 15% discount on the course.  It over a hour of videos, a workbook and case studies of successful jewellers, as well as including a year’s membership of LJS which gives you discounts from suppliers and a listing on the LJS Members’ Directory.

To get your discount buy the course before midnight on Sunday 20 January 2013 and enter the code LJSDL13 at the check out. Please note the discount is restricted to one per person.

You can find out more about all LJS’s business courses here.

And don’t forget to have a look at thedaily business tips appearing on the LJS Facebook page all week.

9 Trackbacks

  1. By Jewellery Business Week | Creating a Craft Business on January 17, 2013 at 9:54 am

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  9. By additional resources on September 23, 2014 at 2:39 pm

    additional resources

    Jewellery Business week – 3 key tasks for 2013 « London Jewellery School

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