Building a jewellery brand

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Launching a strong brand is easier said than done and requires a little bit of planning, soul searching and research.  Jeweller, Karen Young, outlines the four key elements you need to consider when developing your jewellery brand. 

A good way of approaching the development of your brand is to come from the point of view that everything is connected, and you need to work on the entire brand experience if you want to build a brand that grows your business.

Your branding is a visual indicator of what your company offers as a whole, and goes beyond just your jewellery. It is just as much about your design process and materials used, customer service, perceived value, visual identity, and market differentiation as it is about the necklaces, bracelets, and earrings that you sell.

Your branding can be broken down into 4 areas that you can work on to develop your jewellery branding ‘package’:

  1. Your Story
  2. Your Visual Identity
  3. Customer Perception, and
  4. Your Market Differentiation.

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The four key elements to build a powerful jewellery brand

 

1. Your Story

Your story is almost as important as the jewellery itself in terms of creating a connection with customers.  In the handmade marketplace, you and your story is what encourages customers to buy. By making that connection, they’ll be more likely to remember your work and return.

Your customers and potential customers are interested in how you craft your pieces and how you transform raw materials into something creative and unique.  They want to know about you, your skills, the tools you use, the reason you started on your creative journey and ultimately why you do what you do.  There is an emotional connection and when they buy a piece of your jewellery they purchase a little bit of the ‘magic’ that is you and your creations.

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A great way of starting to build the customer connection is by writing an artist statement.  Your artist statement will summarise your story, what your values are, what drives you, and why you make jewellery.  You can then weave the essence your of artist statement into your branding including your tag line, your website and your about page, your business cards and other printed marketing materials, social media and your face to face sales pitch.

2. Your Visual Identity

A strong visual identity goes far beyond a snazzy logo (which is a great start by the way!).  You need to really understand your customers and what their motivations and needs are in order to start building a powerful visual identify.  It demonstrates that you are able to relate to your customers lives and their style on a personal level.  You will do this through many elements such as colour, fonts, vectors, your tag line, and by keeping these consistent across every touchpoint with your customer.  Each of these things should ‘speak’ to your target customer and create an emotional connection over time.

Your photography is another critical aspect of your visual identity – you want to really show off the detail of your beautifully handcrafted pieces.  If you don’t have clear photos that make your customer believe they are seeing the piece in person, then no amount of social media, Facebook ads or email promotion will sell your jewellery.

Also think about the style of photography that best represents your brand.  Do you want to create a vintage feel to your photographs or does a simple, modern and sharp photographic style represent your brand best?  You will want to keep your signature photography ‘style’ consistent across your website, social media and printed materials.

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An example of a lifestyle photograph incorporating jewellery

A key area where your visual identity really comes together is through your printed materials such as tags, jewellery boxes, business cards, other inserts for your packages and even your jewellery displays at craft fairs and events. Your branding should be consistent across every touchpoint with the customer both virtually and in person.

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By creating a strong visual identify you effectively create a visual language that you use to present and promote your jewellery brand to the world that will create a connection and will be remembered.

3. Customer Perception

What do you want your customers to think of you, feel about you and remember about you?

Remember no one needs jewellery!  And so perception of you and how your brand makes them feel is essential in motivating people to buy.  Those thoughts and feelings are directly influenced by the way you communicate your business message, and how you treat prospects and customers.

You can create a beautiful logo and sophisticated marketing materials, but if your customer service is inconsistent and below parr, your brand will not have the best  reputation it could do, and will put people off buying.

If customers perceive your jewellery to indicate a certain lifestyle, emotion or ideal, then they will be willing to pay for a little piece of it.  A diamond for example is essentially a lump of carbon!  But through clever marketing people see them as a luxury item that will last forever and will pay a lot of money for it.  So it is worth spending a little bit of time brainstorming how you want your customers to ‘feel’ about you and your jewellery as this will underpin all of your branding decisions including your photography and product descriptions.

4. Your Market Differentiation

Why should people buy from you and not another designer? 

What makes you and your brand different from the competition?  Is your finish better?  Do you make particular use of a technique or material?  Do you package your jewellery more beautifully that the competition?  Do you offer an extra personal touch with your customer service? It is these small details that create differentiation between you and the next designer so really try and drill down into quite a low level about these little details so that you can succinctly articulate the end-to-end customer experience to your customers and how you will meet their needs better than anyone else.  Buying jewellery is a considered purchase for most people and an experience, so it is your job to make sure it is a good one, as this is what encourages people not only to buy but to come back again and again.

Building a strong and memorable brand does take time and patience, but by considering these four elements of your brand from the outset you can start creating emotional connections with your customers that mean you will be seen and remembered in a busy marketplace.

What are your top tips when it comes to branding your business – tell us in the comments below!

Special Business Week offers

Our founder, Jessica Rose is hosting a FREE webinar masterclass on 26th January at 6.30pm on Boosting your Online Sales.  Grab your spot on the webinar here.

And don’t forget our special offers on business courses for this week only we are offering 25% off business day classes held here at the School using the code 23011701.  This code can only be used over the phone so please call on 020 3176 0546 to book your place.   This discount is only available on bookings made during Jewellery Business Week 21-27 January 2016 inclusive.

Click here for more details of all the business courses included in this offer.

And our New 8-week Online Jewellery Business Bootcamp will be starting on 27th January so if you would like more help with your jewellery business we would love you to join us!  

 

Author: Karen Young

London Jewellery School Blog_Karen Young Bio

 

Exciting new 10-week Silver Jewellery Comprehensive Course!

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Our Silver Jewellery classes are hugely popular here at the School and more and more of you are learning how to craft your own silver jewellery during our 1-Day courses.  But some of you have been asking for a longer course that will allow you to quickly develop professional silversmithing skills by coming regularly to us for a period of time.  Due to popular demand, we have been working hard behind the scenes to create a comprehensive short silver course and are thrilled to announce the dates for our new 10-week Silver Jewellery Intensive Course!

This is a practical and intensive course designed to help you quickly build your skills with a focus on traditional silversmithing techniques and skills.

Suitable for complete beginners or those who have some silversmithing experience; week by week you will build your skills so that by the end of the course you are a confident and professional silversmith able to work independently on your own jewellery designs.

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Stacked Silver Bangles
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Water Casting
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Collet Setting
Spend 1-day per week with us for 10 consecutive weeks and learn all of the essential silversmithing skills including 6 stone setting techniques, and leave us as a confident and professional silversmith able to work independently on your own jewellery designs.   Suitable for complete beginners or those with a bit of silversmithing experience alike!
The new course includes the following:

Week 1 – Beginners Silver Jewellery
Week 2 – Soldering Masterclass
Week 3 – Intermediate Silver Jewellery
Week 4 – Stone Setting (week 1) – Bezel, Tube and Flush
Week 5 – Stone Setting (week 2) – Bezel, Tube and Flush
Week 6 – Stacked Silver Rings and Bangles
Week 7 – Water Casting
Week 8 – Intermediate Stone Setting (week 1) – Irregular, Collet & Channel setting
Week 9 – Intermediate Stone Setting (week 1) – Irregular, Collet & Channel setting
Week 10 – Make your own Silver Findings

The first cohort of the 10-week Comprehensive Course starts on 29th April!  We can’t wait to see lots of accomplished silversmiths blossom before our eyes!

You can find out more including dates, prices and payments plans on our website here.

Save the date for our Tutors Day

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If you have ever been to one of our classes you will know what a fantastic bunch of tutors we have at the School who share their skills and knowledge with us, and you will have had a glimpse of the amazing jewellery they make. 

So, to celebrate our lovely tutor team, we would like you to save the date for our very first Tutor Day on Thursday 20th April from 2pm-7pm.  

It will be hosted here at the School’s studio in Hatton Garden, and our tutors will have a variety of their jewellery on display and to buy.  Of course there will be drinks and nibbles and the opportunity to mingle with like-minded people who live and love all things jewellery!

So, mark the date in your calendars – it is sure to be a fantastic event!

Why you should enter jewellery competitions

There are many competitions and challenges out there that you can get involved in whether you are a beginner jewellery maker or advanced but are they a good idea? LJS tutor Anna Campbell argues why you should give them a try

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To work to a theme

Competitions often have a theme or some restrictions, for example in the materials you can use. This can be beneficial because this helps you focus on your current skills or stretches you to consider new techniques or designs.

 

To challenge yourself

Jewellery competitions are a chance to challenge yourself and work on something you perhaps would not have attempted otherwise.

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Seachange ring by Sally Costen for F Hinds

To get exposure

When you enter competitions the entries are usually shown on a website or facebook page (sometimes even on TV) allowing you to get exposure to what is often a large group of people. You also often get encouraging feedback and comments. If you work alone at home you may not usually get this amount of scrutiny and feedback for your work and this opportunity can be a good thing. You may also receive sales enquiries through these channels.

In 2015 one of our diploma students, Sally Costen, won the High Street by Design competition run by jewellers F Hinds. Sally’s designs were manufactured and sold by the jeweller and this helped to launch her business Clerkenwell Jewellery.

 

To work to a deadline

Competitions have a deadline. If you work from home you may find it difficult to self-impose deadlines so this can be a great ideas! You can’t work on it indefinitely – at some point you have to say it’s done and enter it!

 

For the prizes!

Often these competitions have some great prizes! You’ve got to be in it to win it!

 

How do I find competitions?

So, I have you convinced but how do you find these competitions? Here are a few places to have a look.

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Facebook

Jewellery making themed facebook groups and pages often have competitions for example Metal Clay Europe currently have a challenge called ‘movement and mechanical’ with the first prize being 300g of Art Clay Silver 950.

To find a relevant facebook group login to fb and type the type of jewellery making you’re interested in the search box (or just type ‘jewellery making’)

Click on ‘group’ at the top of the screen and have a look at the names of the groups available. If you are interested you can click join to join the group and see whether there are any competitions currently running.

 

Magazines and online resources

Magazines like Making Jewellery often have competitions or ask readers to send in images of their work and choose work to feature. Being able to say ‘as seen in… ‘ is great for your publicity as an artist.

Benchpeg have a competitions section which is worth checking periodically for updates.

 

Jewellery suppliers

Jewellery suppliers e.g. Cooksons and Metal Clay often also have competitions and excellent prizes so keep an eye on their websites and social media pages.

There are also TV craft channels e.g. Create and Craft that run competitions giving you great TV exposure.

 

Collaboration projects

There are a few collaboration projects where one jeweller starts a piece and then passes it to another to work on etc for example LJS tutor Penny Akester is currently running the Pass it Along Project.

 

Are there any competitions that are currently running you can recommend to us? Let us know in the comments below

New book from tutor Julia Rai ‘Making metal clay jewellery’

We interviewed LJS metal clay tutor Julia Rai about her exciting first book ‘Making metal clay jewellery’

 

julia-rai-london-jewellery-school-blogJulia Rai is an artist, writer and teacher working predominately in metal clay. She has a teaching studio based just outside St Austell in Cornwall, UK and is a visiting tutor at the London Jewellery School.

Well known in the international metal clay community, she has been working with metal clay since 2004 and teaching it since 2007. She holds a Foundation Diploma in Art and Design, the Higher Metal Clay Diploma, PMC Certification from Rio Grande and is an Art Clay Senior Instructor. She also holds the City and Guilds 7407 Further Education Teaching Qualification.

She is the Director of the Metal Clay Academy, an online resource for everyone interested in metal clay. Her spare time is currently taken up with working on projects for the metal clay Masters Registry and she has achieved Registry IV, the first person in the world to achieve this level.

She writes regularly for a number of magazines including Making Jewellery and Dolls House in the UK and the international Metal Clay Artist Magazine which is now online at Creative Fire.

She has just completed her first book ‘Making metal clay jewellery’ which is now available from Amazon UK and Amazon US.

 

julia-rai-making-metal-clay-jewellery-london-jewellery-school-blogWho is the book for?

It’s aimed at those new to metal clay and/or those who are dabbling at home and need a reference book. I’ve covered all the types of fine silver clay – lump, sheet/paper type, paste and syringe in separate chapters so people can refer directly to the type of clay they are interested in. And of course, there are ways to combine these types covered in the book.

 

What types of project feature in the book?

It’s all jewellery. I’ve focused on making pieces of jewellery using the different types of silver clay and also included using glass, stones etc with the clay. There’s a chapter on making rings and one on hollow form beads too.

 

Do I need a kiln to make the projects in the book or can I use my torch?

Some require a kiln – like the glass and metal clay project – but many can be torch fired. I make it clear in the book which firing method would be best for the project and were the requirement is for kiln firing. For instance, it’s not pleasant – or safe – to fire something with a cork or wood clay core using a torch.

 

What is your favourite project in the book?

That’s a very hard question to answer as I enjoyed making everything. I think if I had to choose, it would be the glass and metal clay piece as this is colourful. As the book focuses on silver clay, the pieces are all silvery so having a bit of colour makes a nice change.

 

Why do you like working with metal clay?

Ever since I first discovered it, I’ve loved the accessibility and ease of working with it. The fact that you can teach a total novice to make a pendant and a pair of earrings in a three hour session is one of the reasons I love running taster classes. Often people say they didn’t believe they could make something so lovely and they are surprised by their own abilities. I love that.

 

Where can I buy the book and when is it published?

It is available from Amazon UK and Amazon US now. I will also be selling copies from the CSACJ website with the option for people to get a signed copy. And I’ll be taking some to the You Can Make It event being run by Metal Clay Ltd in March.

 

When will you be teaching at LJS this year?

I’ll be teaching the Art Clay Diploma Level 1 on 14th – 16th April and Level 2 on 26th – 29th May.

 

 

Jewellery inspiration – Pantone color of the year 2017

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The Pantone colour of the year is a result of research into trends in fashion and home interior design so it is worth being in the know. The colour of the year for 2017 is greenery. LJS tutor Anna Campbell looks at some jewellery inspiration for this colour trends.

 

Pantone are a commercial printing company known for their colour matching system. However, they have become most famous for their announcement of the colour of the year. This is discussed and agreed by industry insiders and is often influenced by fashion and interior trends that work well in advance and is just as important for jewellery makers.

The colour for 2017 is Greenery 15-0343 ‘a refreshing and revitalising shade symbolic of new beginnings’.

There are many green gemstones that will fit in with this trend including emerald, tourmaline, peridot, tsavorite garnet, labradorite, demantoid garnet, beryl, jade and apatite as well as other forms of jewellery including enamelling and beading.

Take a look at some examples to inspire you.

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Green bead bracelet from gifts with a cause

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Art deco earrings from Wixon Jewelers

 

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Resin ring by Sylwia Calus

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Emerald choker by Vanleles

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Robert Procop drop earrings

 

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Green diamond bracelet by Glittering Stones

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Open heart pendant by Tiffany

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Bronze clay labradorite necklace by Anna Mazon

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Sylvan green enamel bracelet

 

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Emerald ring by Niquesa

LJG Guest Blogger - Anna Campbell of Campbell Hall Designs

 

The secret to staying motivated and growing your business

When it comes to running a jewellery business – big or small – it can be difficult to build the momentum you need to get to the next stage, whether that is increasing sales, getting press coverage, employing staff etc. LJS tutor Anna Campbell is also a Psychology lecturer and she brings together her knowledge of running a business and psychology to give you some ideas for making 2017 the best yet.

 

to-do-list-hubspot-london-jewellery-school-blogWe are forever looking forward to the next thing we need to do. We cross things off our to-do list and write on new items – it doesn’t end. But you have achieved your current success by doing just this – looking at the horizon and focussing on what you want next. If you are feeling a little stale or stuck then you need to have a little look back over your shoulder. Here’s how to do it

 

Look at how far you’ve come

  1. Take yourself off to somewhere that feels indulgent to go on your own. One year I went to the Haagen Daz cafe and I ordered the chocolate fondue (you can find a photo of one here if you feel the need). Now I admit, the chocolate fondue is for two people and I was there on my own! It was also more than I would normally spend on a treat for myself and I couldn’t finish it all (but I did have a damn good go!). The point was that I was treating myself to something incredibly indulgent and was valuing myself. (By the way, I do know that unhealthy treats can make you feel worse in the end so by all means treat yourself to something indulgent that will make you feel good afterwards!)
  2. Turn your phone off and take out a special notebook (we are all addicted to stationery right?!) and write down the things you have achieved thus far in your business. I mean everything. Here is a list of prompts because I guarantee you won’t remember it all:
  • You weren’t born knowing how to make jewellery, what skills have you learnt?
  • How have you developed the products you currently sell?
  • What events have you sold at?
  • Where do you sell online?
  • What has worked well for your business?
  • What courses have you attended and what did you learn?
  • What positive feedback have you had?

Be specific and write down every. little. thing. Give yourself the right to brag in your special gorgeous notebook. It will help you focus on the cans rather than the can’ts.

Write it down as it happens

london-jewellery-school-achievements-jar-happy-herbivoreI can guarantee that many people will find that exercise really hard because we’re not used to thinking about achievements; we focus all our time on what we want to learn and accomplish next. I found the same thing so here is something to do from now on. Every time you achieve something that gives you a feeling of pride write it down. You can do that in a number of ways but the key is to make it as easy as possible for you. I have a giant post-it note on the wall just above my laptop screen. Every time I’ve felt proud of an achievement I have written one line about what it was and the month it happened in. It’s been easy for me because it is just there in my eye line. It’s also motivating to see it there. And, looking at it now, I definitely would have forgotten some of the things on the list.

Some people will prefer an online solution, a document on your computer to update. You could also try the jar method – write each achievement as it happens on a piece of paper and put it in a jar that you keep on your desk.

Celebrate

Once you’ve noted down your achievements to date it’s time to celebrate (as if the chocolate fondue wasn’t enough!). Speak to your loved ones. Thank people that have helped you. Feel proud of where you are right now.

Taking it from here – know yourself

Hopefully doing this every six months or so will give you a sense of self-worth, a feeling that your business is growing even if it sometimes feels like that growth is very slow.

The next secret is to know yourself.

Have you ever read a business or self-help book and really wanted to implement the things you’ve learnt there but been frustrated because for some reason you can’t? Me too. And I think I’ve found the answer.

 

We are not all the same.

 

Does that sound obvious?! I think these books are well-meaning and outline how one person has been able to find success. Unfortunately, unless we are like the writer, we may struggle to follow in their footsteps.

One book I read in 2016 that made a big difference to me was Gretchen Rubin’s ‘Better than Before’. It’s about forming positive habits and the key difference from other books is that she identifies four different personality types or tendencies first and then gives specific advice for each type.

Rubin suggests the four tendencies distinguish how people tend to respond to expectations: outer expectations (e.g. a deadline from your boss) and inner expectations (write a novel in your free time, keep a New Year’s resolution).

The four tendencies are:

  • Upholders respond readily to outer and inner expectations
  • Questioners question all expectations; they’ll meet an expectation if they think it makes sense–essentially, they make all expectations into inner expectations
  • Obligers meet outer expectations, but struggle to meet expectations they impose on themselves
  • Rebels resist all expectations, outer and inner alike

 

If you’d like to find out more or do the free quiz to find out your tendency then check out this link.

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Knowledge is power

There is specific advice for each tendency above (see the links). If you are an upholder you likely find it pretty easy to stick to your own deadlines and are very self motivated (sigh, the rest of us envy you!).

If you are a questioner you will need to research your options before determining a course of action. I would suggest that you set a limit on that though – you could end up researching for ever and not make any decisions or move your business forward (does that sound familiar? Did you spend six months trying to choose the perfect colour for your logo?).

I can’t give a rebel any advice – even if what I advised was what they wanted to do they would then not do it out of spite!

If you’re an obliger (like me) you need to find ways to set up outer accountability for things you want to achieve. Obligers work best with others counting on them so perhaps consider a partnership or find some other obligers and keep each other accountable. Or rashly announce your plans online, that way you’ll have to follow through.

Knowing yourself is one of the key ways to move forward. We may want to be different than we are but that just wastes your time. Learn what works for you and you’ll learn the key to your own success.

 

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You Can Make It metal clay residential conference

2017 brings us the first You Can Make It metal clay residential conference! LJS tutor Anna Campbell is among the expert teachers travelling from all over the world to teach. Here she gives you more information about the conference and how to book

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I’m really excited to be a part of the You Can Make It residential metal clay conference. If, like me, you have tried metal clay and love it, why not join us? You will learn so much from all the teachers and all your fellow metal clayers. People at all levels of experience with metal clay are welcome.

 

When? 24-26th March 2017

Where? Springfield Country Hotel Leisure Club and Spa, Grange Road, Wareham, Dorset, BH20 5AL, England

 

What?

YCMI is a residential metal clay conference held in a spa hotel in Dorset. There is a selection of full day masterclasses, hands on sessions, demos and talks to choose from taking place over the weekend. There are so many techniques and projects you can learn over the course of the weekend – check out the website for all the information.

There is also the chance to get to know other metal clayers, take part in a charm swap (where you make a number of metal clay charms and swap with others to build up your own unique bracelet) and the ‘Your favourite make’ competition, visit the Make it Market and more.

The event is sponsored and subsidised to make it as affordable as possible. Check out the YCMI website for all the details and to book your place. You need to choose your masterclass and hands on sessions at the time of booking so don’t wait – you don’t want your favourite class to be fully booked before you get on! You can check class availability here.

 

Worldwide expert tutors

Tutors are travelling from all over the UK and the world and they include Wanaree Tanner, Anna Mazon, Joy Funnell, Tracey Spurgin, Julia Rai, Carol Douglas, Anna Campbell, Grainne Reynolds, Leigh Armstrong, Petra Cameron, Kim Paige, Shayna Bowles and a Japanese guest artist from Aida (manufacturers of Art Clay) tbc.

 

Check out the YCMI website for all the details and to book your place. I hope to see you there!

LJG Guest Blogger - Anna Campbell of Campbell Hall Designs

Special Christmas Bundle Offer on Metal Clay Courses and Kits :-)

We hope you are all organised for Christmas – it is getting close now!  2016 has been an amazing year for us here at the London Jewellery School with our move back to Hatton Garden, new courses added to our curriculum both at the School and with our sister company Jewellery School Online!  And to thank you for all of your support this year we would like to offer you some special bundle prices on our metal clay courses and kits!

In our limited availability course bundle pack, you can get the Stone Setting in Metal Clay and Make Silver Metal Clay Charms courses together for just £89 (usual price £114) – That’s a handy £25 saving and will take you from a complete beginner to a stone setting pro!  Click here to find out more about this brilliant course bundle which is only available for a limited time!

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And don’t forget that tomorrow is the last day that you can purchase our new metal clay tool kits for delivery in time for Christmas!  You can find all of our metal clay kits here.

1. We have our Silver Metal Clay Starter Kit which is £149 without the ‘Make a Silver Charm’ online course, and £169.99 with the course which gives you everything you need to complete the course projects including the clay.

2. And brand NEW is our Stone Setting in Metal Clay Add-On Kit that goes with the ‘Stone Setting in Metal Clay’ course and is £134.99 without the course and £159.99 with the course.

3. And finally have our NEW Glass Setting in Metal Clay Add-On Kit which goes with the stone setting course which is £29.99.

AND, if you would like to buy all 3 kits, you can buy all 3 for £249.99 without the courses (nearly £65 saving) and £299.99 with the courses (£60 saving)!  Click here for more details!

These special bundle offers are available for a limited time only so be sure to sign up today to grab the bargain before it’s too late.

The last order date for delivery of your kits before Christmas is close of play 19th December 2016!  Any orders placed after this date will be sent out on 4th January and will be with you within 2-3 days!

Have a great Sunday!

xx

10 jewellery books for your christmas list

When it comes to books for jewellery and inspiration we still prefer leafing through a physical book rather than a digital one. Here are a few of our favourites, old and new, and some ideas for your christmas list…

1. For pure inspiration:

The fabulous jewels sold by Christies and the stories behind them:

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Christies: the jewellery archives revealed by Vincent Meyland published by ACC Art books

 

A lavish look at precious metals and gemstones alongside beautiful photos of how they have been used to make jewellery:

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Jewel: a celebration of earth’s treasures, foreword by Judith Miller. Published by Dorling Kindersley

 

We love the ‘500’ series which also includes books on earrings, art necklaces, bracelets. We’d love a set of them all! Full of inspiring photos of pieces made by artists using traditional and nontraditional materials:

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500 earrings: new directions in contemporary jewelry. Published by Lark books

 

2. For how to guides

Written by our founder Jessica Rose, this book of bead and wire projects also looks at how to get inspired using mood boards and collages:

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Bead and wire fashion jewelry by Jessica Rose. Published by GMC

 

A classic must have book for all silversmiths:

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The complete metalsmith by Tim McCreight. Published by Davis Publications.

 

From using bought mounts to making your own, this book covers a large range of stone setting techniques:

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Stonesetting for contemporary jewellery makers by Melissa Hunt. Published by Search Press Ltd

 

A practical guide to what to do when things go wrong!

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Successful jewellery maker: problems, solutions and best practice by Frieda Munro

 

30 metal clay projects collated by Making Jewellery magazine editor Sian Hamilton:

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Metal clay jewellery workshop: handcrafted designs and techniques by Sian Hamilton. Published by GMC

 

3. For jewellery business

This book, written by a successful jewellery business owner based in London, discusses all aspects of setting up your business:

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Setting up a successful jewellery business by Angie Boothroyd. Published by A & C Black Publishers Ltd.

 

Looking at the business side of being a jewellery artist:

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How to create your own jewelry line by Emilie Shapiro. Published by Lark Books.

 

What jewellery book have you got on your Christmas list? Let us know in the comments below.

 

Author: Anna Campbell

LJG Guest Blogger - Anna Campbell of Campbell Hall Designs